Skip to main content
Back to Published Books
Discernment

Discernment

by Jeff Dudan

★★★★ 4.4 · 44 ratings on Amazon
🏆 Bestseller in Knowledge Capital

About This Book

Given the opportunities at our fingertips, there has never been a better time to establish yourself in the world. There’s only one problem: there are so many opportunities out there, it can feel like an impossible task to decide which ones are worth pursuing.To choose the path most likely to get you where you want to go, you need discernment. If you’ve ever wondered why CEOs earn six-figure salaries, discernment is the answer. Thankfully, this skill is available to anyone with determination and the right mindset.In Discernment, Jeff Dudan gives you the set of tools, models of thought, beliefs, and principles that you can quickly lay decisions against to make the best choice. Drawing on personal stories, Jeff shows that refining your discernment is a lifelong process that requires trust and intentionality. If you do the work, you’ll become the type of leader and problem-solver whom people seek out when they’re wrestling with tough decisions.

Business Personal Development Training and Development
Jeff Dudan

Jeff Dudan

Jeff Dudan is a franchise entrepreneur, speaker, and author. He built AdvantaClean, an environmental services and disaster restoration franchise, growing it to more than 240 locations across 37 states before selling the company. He is the founder and CEO of Homefront Brands, a property services franchise platform. In Discernment: The Business Athlete's Regimen for a Great Life through Better Decisions, he shares the frameworks and mindset he used to build a national franchise brand and make better decisions.

View full profile

Listen on Author Hour