Passion to Serve, Grow, and Prosper

In an industry with paper-thin margins, R1 International has become the world's largest rubber-trading company. Its meteoric rise took place because its founder, Sandana Dass, had a singular vision: to create a unique company to redefine rubber trading. Passion to Serve, Grow, and Prosper gives you an insider's view of R1's journey to success. Reflecting on the company's remarkable growth and impact, Sandana Dass reveals how the culture he created motivated individualistic traders to work together as a virtual global family and rewarded those who were willing to work for a common cause. Perhaps most importantly, Sandana shows you how you can enable R1 to keep growing through your own passion, setting an example for leaders in other global industries. R1's culture transforms ordinary people into an extraordinary team. Become part of its shared purpose--and transform yourself as well.