Start With Who

We buy millions of self-help books collectively every year. But do they really help? Do we really change our behavior? Why do books designed to “fix” us provide little more than temporary relief? Jason Hreha, one of the world’s leading applied behavioral scientists, has the answers: everything we’ve learned about self-improvement is both incorrect and misleading. Rather than trying to change ourselves or fight natural inclinations, we should embrace what makes us unique. In fact, we have no other choice—it’s impossible to change who we are. In Start With Who, Jason shows you how to be successful in every aspect of your life without changing a thing about yourself. His SPARK Method is a proven system for success based on the Big Five personality model, neuroscience research, and Jason’s decade of experience helping corporations understand and impact customer behavior. Learn the truth about personal change and how to finally accomplish your goals with this inspirational book that ultimately reveals your customized path for lifelong success.