Stop the Chaos

Matthew Murray is a co-founder and the CEO of iVET360, a veterinary practice management and marketing services company founded in 2013 and based in Portland, Oregon. With the iVET360 team, he wrote Stop the Chaos: Simplify, Strengthen, and Accelerate Your Hospital's Operations, a practical guide that helps veterinary hospitals improve in three critical areas: analytics, training and development, and marketing. Built on case studies from iVET360 clients, the book breaks the work into concise steps and checklists for attracting and retaining clients, strengthening culture, and using metrics to make better decisions.