Stores Don’t Suck

Too many retail chains treat their brick-and-mortar stores like second-class citizens. Viewed as fulfillment channels for their “sexier” online counterparts, they become a source of frustration, shrink, and inconsistency—tough to staff and slow to react. And yet, an unforgettable store experience creates customer loyalty, drives higher revenue, and inspires the retail leaders of tomorrow.In Stores Don’t Suck, Melissa Wong and Jeremy Baker, co-founders of Zipline, present five innovative principles of effective store communication that dramatically enhance the retail experience. Create a fully integrated system of messaging, motivating, and engaging store teams, execute your brand’s strategies with consistent precision, and provide an in-store experience like no other.With actionable take-aways in every chapter, these revolutionary communication practices will unite your field teams—and give online-only retailers a run for their money.