The Empowered Challenger Playbook

Prentice Howe is the owner and chief creative officer of Door Number 3, a full-service advertising agency in Austin, Texas, that specializes in helping challenger brands compete against larger, better-funded rivals. Over his career he has worked with iconic brands including Minute Maid, Anheuser-Busch, Serta, and the Dallas Cowboys, and his work has been recognized by Cannes Lions, the London International Advertising Awards, the Webby Awards, Communication Arts, and The New York Times. He is the author of The Empowered Challenger Playbook: How Brands Can Change the Game, Steal Market Share, and Topple Giants.