The Face of Digital

Face-to-face events, trade shows, and fairs of all sorts have been a main- stay of global commerce reaching as far back as the Holy Roman Empire, but as you know: all empires fall. Much like Airbnb did to hospitality, Uber to transportation, Facebook to communication, and Alibaba to product sourcing, a new disruptive headwind is setting its sights on the $550 billion dollar per year events industry and will reorganize the industry in ways it has never seen. In The Face of Digital, heralded entrepreneurs, investors, and advisors, Jay Weintraub and Marco Gilberti take you behind the scenes of this global commerce-altering disruption in the making, show you what’s already going on, tell what to expect in the future, and help you understand how to prepare. This book is a must-read for any business whose future earnings rely on face-to-face events.