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The Great 8 Pillars

Name: The Great 8 Pillars
Author: Christopher Peer

by Christopher Peer

🏆 Bestseller in Marketing

About This Book

Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work?Chris Peer knows the answer.Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, tactical approach of most marketers and agencies.The Great 8 Pillars: A C-Suite Guide for B2B Marketing Operations offers a step-by-step tutorial on how to craft marketing strategies and value propositions, establish ROI-driven goals, and define key performance indicators. Chris teaches readers how to build a professional marketing infrastructure that consistently delivers a return on investment-and how to value marketing in the process.

Marketing Marketing and Advertising

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About the Author

Christopher Peer

Chris brings more than 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy. An author and entrepreneur, Chris is the founder and CEO of G8P, 6Zeros, and SyncShow.
Having witnessed the pain and frustration caused by ineffective marketing, Chris developed The Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies to scale through world class marketing best practices.
Chris’ perspective on marketing operations transcends tactical methodologies and focuses on people, strategies, systems and software to move the needle.
Today, Chris’ focus remains on helping B2B companies scale through his companies, consulting and speaking.

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