The Value Sale

Ian Campbell is the Chief Executive Officer of Nucleus Research where he is responsible for the company’s investigative research approach, product set, and overall corporate direction. He is a recognized expert on the return on investment (ROI) and total cost of ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives. As an expert on technology value, he is a frequent speaker at industry and business events and has been quoted in major business publications including The New York Times, the Wall Street Journal, the Economist, and was the subject of a personal profile in The Financial Times.
For over a decade, Mr. Campbell has taught a course on assessing the value of technology at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University, the University of California at Berkeley, Massachusetts Institute of Technology, Harvard University, and Boston College.
In addition to his expertise in financial analysis he is noted for his research identifying the human barriers to successful technology deployment and the strategies that can be employed to maximize user acceptance of new technology.
Prior to joining Nucleus Research, Mr. Campbell was the Vice President at International Data Corporation where he managed a portfolio of research programs in the US and Europe.
Mr. Campbell holds a Bachelor of Science degree in computer science and economics from Northeastern University and a Masters degree in business administration from Babson College.