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Yoga Business Mastery

Yoga Business Mastery

by Lucas Rockwood

★★★★★ 4.9 · 78 ratings on Amazon
🏆 Bestseller in Sports Reference

About This Book

Lucas Rockwood’s first yoga instructor told him it was impossible to earn a decent living teaching yoga. He was wrong.This $37 billion industry is growing at 10 percent annually. For savvy, business-minded teachers, there are more opportunities than hours in the day, offering the potential for a life of financial freedom and stability.Traditionally, yoga studio owners served as gatekeepers for teachers’ business opportunities. But today, independent teachers can choose where to live, when to work, and how much they earn.Yoga Business Mastery is a practical guide to the business side of teaching yoga. You’ll learn the mindset, positioning, sales, pricing, and packaging strategies needed to launch or expand your career. If you’re serious about turning your passion into a sustainable lifestyle, this book offers insider knowledge that will increase both your income and your impact.

Business Sports and Fitness
Lucas Rockwood

Lucas Rockwood

LUCAS ROCKWOOD is an internationally-renown yoga trainer, TEDx Speaker, podcaster, writer, and entrepreneur. His early yoga and meditation teachers include Sri K. Pattabhi Jois (deceased), Paul Dallaghan, Alex Medin, Gabriel Cousens MD, and SN Goenka (deceased). Lucas left the USA in 2003 and traveled and taught extensively before making Barcelona, Spain, his home base. In a previous life, he worked in theater, publishing, and as a vegan chef and nutritional coach. He's the father of three international kids and remains as passionate about yoga as when he first began practicing in 2002.

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