Publicity Service
Get seen by your target audience.
Publicity
Your message is important, but it can’t make an impact if nobody hears it.
That’s where our Publicity Service comes in. We bring together the best tools from PR and SEO and place your message in front of your target audiences to help you grow your following, build your brand, and help generate the exposure your book deserves.
What’s Included in the Publicity Service Package?
The goal of any PR campaign is to land opportunities to feature you and your book in front of your target audience. Our Publicity Service combines public relations with search engine optimization (SEO) to land media opportunities that have the best chances of being seen by your target audience.
Media Planning
- We analyze your book and use several SEO tools to build a targeted keyword list that highlights your areas of expertise. This ensures that what you have to say is seen by relevant journalists and publications.
- Your Publishing Manager and Publicity Manager will work closely with you to refine your areas of expertise and define the types of media opportunities that will work best for you.
- Using our systems and media contacts, we secure coverage in relevant publications for quote placements, thought leadership articles, and interviews.
- Together with your Publicity Manager, you’ll build a bank of quotes for timely media opportunities.
Results
- We pursue every opportunity that provides high influence or strong domain authority (DA) to give you the best chance of being noticed by your target audience.
- Authors typically receive 4-8 media opportunities each month. Even busy authors who respond to 70% of these opportunities see 2-4 media placements go live each month.
Timing
- Scribe’s Publicity Service is a 6-month minimum commitment with an option to extend for an additional 3 months.
- If your book is still in the works, your Publishing Manager and Publicity Manager will work closely with you to determine the best time to begin your publicity service for maximum impact.
If you’ve already launched your book, you can begin right away!
Who Should Use Scribe Publicity?
WHO SHOULD
- Authors who are comfortable with being featured in the media
- Authors who stand to benefit from the exposure and added credibility that media provides
- Authors who have books that have new or interesting ideas that would appeal to traditional media contacts
WHO SHOULD NOT
- Authors who are uncomfortable with media and don’t want to be in the spotlight
- Authors who don’t have any reason to benefit from more exposure or credibility
- Authors who don’t have the time to provide quotes or conduct interviews with the media
Frequently Asked Questions
For the first 4 months we’ll work on building credibility and authority with the media, presenting you opportunities at all levels. After 4 months we can discuss reaching out to individual journalists and publications on your behalf as this allows us to build out your story and reputation in the media so you are pre-vetted ahead of going after specific publications.
We evaluate the number of opportunities presented, number of opportunities responded to, number of quotes published, the Domain Authority of each publication, the unique monthly views of each publication, and the relevance of each publication’s audience.
On average authors receive 4-8 opportunities each month and see 2-3 of those pieces going live.
Please note that we can’t guarantee placements or the timing of opportunities going live.
We welcome all feedback!
But from doing this type of work for a long time we know volume of quality coverage is more important than getting in one “ideal” publication at the beginning of a publicity campaign. We want to get you as much coverage as possible in the beginning of our engagement so that you are vetted and trustworthy in the eyes of bigger publications and journalists. This increases your chances of being covered by higher tier publications.
We have worked with hundreds of authors looking to increase their public profile, increase books sales, drive traffic to certain websites, increase speaker bookings and promote their businesses.
Our partners have also worked with global brands like Virgin Atlantic, Google, Red Bull, Dropbox, Ebay, and more.
Imagine millions of people knowing your name.
The only difference between you and the people who are better known is that they’ve gotten the chance to share their ideas with more people.
If you are serious about getting in front of more people with your message, schedule a free consultation call and let’s discuss if our Publicity Service is right for you, and how we can best support your marketing vision.
We help you take your success to the next level.
Get a free copy of our book,
The Scribe Method.
We've worked with over 2,000 authors in 8 years.