How Chad Willardson Used Scribe to Help People Achieve Financial Freedom—Without Ever Meeting Them
Fun surprises since the book
Chad Willardson is used to seeing worry and stress on the faces of the people coming to his office. When they first arrive, they're tense, their faces tight with anxiety. But it isn't long before Chad sees them relax. They smile as they breathe a sigh of relief because, often for the first time in their lives, they know their financial issues will soon be a thing of the past.
A Mission to End Financial Stress
Chad has worked with hundreds of clients as a Certified Financial Fiduciary. He loves helping them achieve their goals: putting their kids through college, buying a new house, retiring early, or becoming financially independent. Giving people peace of mind so they can lead happier, more fulfilling lives is why he started his firm, Pacific Capital.
"Helping busy people and families achieve financial freedom is extremely important to me. Financial stress is something 90% of people admit to dealing with. Disagreements and challenges around money are the number one cause for divorce."
Chad Willardson
Four Years of Notes and No Book
Since the day he opened his doors, clients had been telling Chad he should write a book. His ability to guide people through complicated topics like investing and money management is life-changing for them, and over and over, people encouraged him to share his common-sense financial strategies with others.
"Given my goal to help people achieve financial freedom, I realized I could reach so many more people with a book than just through my network or social media."
Chad Willardson
Chad kept a notebook where he jotted down things he wanted to include in his book. Over the course of four years, he kept adding more content, but it was disorganized and haphazard, far from being a book or even an outline.
"I didn't try to write the book myself. I had no idea where to start, and eventually I realized it was something I needed a professional partner for."
Chad Willardson
He looked around at a few companies, but none felt right. They didn't seem to offer the full package: established experts who would help him create his book, package it in a compelling way, and then market it. After four years of dreaming about being a published author, it was beginning to seem like his vision would never materialize.
Finding the Right Partner in Scribe
Just when Chad was ready to give up, a new client, Dr. Benjamin Hardy, told him about Scribe.
"Dr. Hardy told me that for an entrepreneur non-professional author like me, Scribe had the perfect program to help me write a book about a message I'm passionate about."
Chad Willardson
He checked out the website and immediately felt understood, like he was in the right place. A few days later he spoke with Tucker Max, Scribe's co-founder, and was impressed by the proven track record and the processes for writing, publishing, and marketing. Two days after that conversation, he signed on. It was one of the easiest decisions Chad had ever made.
Working Through the Doubts
There were bumps along the way. Looking back over four years of notes, Chad started to doubt whether he had enough material to stay engaging.
"I was so worried about making sure my book was worthy enough to be read. And I was stressed about how to get it started and how to format the chapters. I was even worried about what I should call it."
Chad Willardson
Scribe's team listened to his concerns, then gave him a framework to plan the concepts and principles he wanted to include. They didn't sugarcoat how much work it would be or how emotional it might get, and they gave him solid advice for how to work through it and keep going.
Smashing the Sales Goal
All the effort was worth it when Chad held Stress-Free Money in his hands for the first time. With Scribe's guidance, he set a goal to sell 1,000 copies in the first year. Chad smashed his goal, selling 1,000 copies in less than three months.
The book sales were great, but for Chad the true return was found elsewhere. He had set out to produce a book that would set him apart from other financial fiduciaries and draw new clients to his firm.
"We're based in Southern California. As a result of the book, we got new clients from Virginia, Florida, New Jersey, Guatemala, and Switzerland, all within six months of the book's release."
Chad Willardson
In fact, Stress-Free Money brought in so much new business that in just ten months, Chad's firm made back more than three times what they invested in the book.
Changing Lives He'll Never Meet
The book has also succeeded in helping people all around the world move closer to financial freedom. A woman who bought Chad's book as a Christmas present for her husband wrote to tell him the impact it had.
"They read it, and they completely rearranged their financial life, from how they were investing to how they were managing their money. Now, they're going to retire two years sooner than they expected."
Chad Willardson
After it came out, a Guatemalan business mogul saw a recommendation for the book and bought it. He was so impressed that he flew to America to meet Chad and his team, and now Pacific Capital manages his personal fortune. Over and over, Chad hears from people whose lives are better because of his book, most of whom he will never meet in person. And for Chad, who has made it his life's mission to help people struggling with money achieve their financial dreams, there could be no better outcome.
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