Dr. Joseph Field Wrote a Book That Ranked Him as the #3 Cosmetic Dentist in the US on ChatGPT

The Challenge: An Outline Stuck in a Drawer for 5 Years

Dr. Joseph Field knew he had a book in him. For years, patients told him he needed to share his unique approach to cosmetic dentistry with the world. He even had an outline ready—written years earlier during a “snowless ski trip” where he found himself trapped in a lodge with nothing to do.

But like many busy professionals, life got in the way. Between running a successful practice, teaching at USC, coaching Little League, and raising four children, writing a book fell to the bottom of his priority list.

“I had the outline, but the hardest thing is asking, ‘How do I even start?’ How do I go from the blocks to the next step? I’m just a simple dentist. I didn’t want to add extra work to my life.”

Dr. Field didn’t want to figure out the publishing industry alone. He didn’t want to hire a separate editor, designer, and marketer. He needed a partner who could handle the heavy lifting while he focused on his patients.

The Solution: A “Sherpa” for the Process

Dr. Field chose Scribe because it was the only “all-encompassing” solution he found. He needed a team that would hold his hand through the process without adding stress to his schedule.

He was paired with a writer who acted as his “Sherpa,” guiding him up the mountain of book authorship. Because his writer was a layman, not a dentist, she helped him translate his technical expertise into a message that resonated with everyday patients.

Best of all, the commitment was manageable.

“It was an hour a week. I literally just carved out an hour a week. If I was able to accomplish that, anyone can do it.”

The Results: Top Rankings and a “Golden Ticket” Referral System

Since publishing Creating a Confident Smile, Dr. Field has seen his authority—and his business—reach new heights.

• Ranked #1 in the Bay Area on ChatGPT

In a surprising twist, the book solidified Dr. Field’s digital authority in the age of AI. His marketing team discovered that thanks to the validation and content of his book, he now ranks as the #1 cosmetic dentist in the Bay Area and the #3 cosmetic dentist in the entire United States when searched on ChatGPT.

• The “Golden Ticket” Referral Strategy

Dr. Field turned his book into a direct revenue generator by launching a “Golden Ticket” campaign. He sends a signed copy of the book to past patients along with two vouchers:

• A $500 credit for the patient to use on future treatments.
• A $500 “Golden Ticket” to pass on to a friend or family member who needs a new smile.

This strategy empowers his happy patients to refer others without the awkwardness of saying, “You need to fix your teeth.” Instead, they can simply gift a life-changing book and a voucher.

• A Shortened Sales Cycles

The book has become a powerful conversion tool. Dr. Field recalls a patient who received the book from his treatment coordinator before her consultation. When she returned, she was already sold.

“She said, ‘I read your book. I get it now. I’m ready.’ It’s a tool that allows me to tell my story thousands of times in a level of detail I could never do in a single appointment.”

• Amazon Best Seller Status

In its first week, the book hit #1 in three different categories on Amazon, validating Dr. Field not just as a dentist, but as a recognized thought leader in his field.

By dedicating just one hour a week to his book, Dr. Field moved his outline out of the drawer and into the hands of patients, cementing his legacy and growing his practice in ways he never expected.