Don’t Have Time Right Now?
Remember writing essays in school with a minimum word count?
If you were like me, you’re guilty of turning “they said” into “they then proceeded to vocally exclaim…”
I can’t think of a worse way to learn to write.
I didn’t have 5 pages of thoughts about Paul Revere’s ride, but being forced to write that much forced me to write convoluted sentences packed with unnecessary words to pad my essay and hit the space requirement.
What I didn’t learn in school is how to write something people want to read. That’s the key to nonfiction, and it’s never covered in school.
Great nonfiction is short, simple, direct, and about the reader.
The 4 Principles of Effective Writing
1. Make It Short
Of the 4 principles of good writing, this one is the most important. If you get this one right, the rest (usually) take care of themselves.
Keep your writing short on all levels. Short chapters (usually no more than 4k words). Short paragraphs (2-3 sentences). Short sentences (5-20 words). Even shorter words (less than 12 characters).
Brevity forces economy and effectiveness. When you put a space constraint on your writing, it compels you to focus on the essential and cut the rest.
The same applies to words. Short words force you to be clear.
How many times have you seen someone use big words to mask their lack of true understanding? Hey professor, throwing in “obsequiousness” doesn’t make you sound smart—it just tunes people out.
2. Make It Simple
Simple is very similar to short, but not the same thing. You can write something that’s short but complex. That doesn’t work well.
Simple words and sentences force you to write in plain English. Even difficult and complex ideas can be broken down into small words and short sentences.
As Richard Feynman said, if you cannot explain your idea simply, it probably means you don’t fully understand it (which is bad, if you’re writing a book).
Simple words and sentences also help more readers understand your writing.
How can you persuade someone or convince them to do something if they don’t fully understand what you’re trying to tell them?
Simple also means getting rid of extra words. Any word that’s not absolutely necessary to convey your point must go.
3. Make It Direct
Most nonfiction writing is indirect in some way—passive voice, jargon, multiple clauses, heavy use of adjectives and adverbs.
Don’t do these things. If you’re doing them, stop. If you aren’t sure what they are, then do this:
Make each sentence a single, clear statement. Connect it to the sentence before and the sentence after. Don’t put multiple thoughts in one sentence.
Make your writing as direct as it can be.
I have to explain passive and active voice because most people don’t know what it is. Active voice means the subject of the sentence is performing the verb. Passive voice means the subject of the sentence receives the action.
Even though they mean the same thing, the effect is very different.
Active: Tucker wrote the book.
Passive: The book was written by Tucker.
Active voice is much easier for people to read because they can picture the sentence. You can see Tucker writing a book.
But in the passive voice, there is another cognitive step. You have to first imagine a book, then think about Tucker writing that book.
This small cognitive step makes a huge difference in how people respond to your writing.
That’s not the worst part of indirect, passive voice writing. Do you hate corporate bullshit writing? All of it is in passive voice. It’s used by people in power to avoid responsibility. Watch:
Active: I made a mistake.
Passive: Mistakes were made.
4. Make It About the Reader
Ask yourself this question about everything you write:
“Why does the reader care?”
This is the hardest principle to apply because when you do this, you realize that most of your writing is for yourself—not the reader.
You see your writing for what it probably is: selfish, indulgent, and grandiose.
If that happens, don’t get down on yourself. That’s common.
Only every author ever has had that problem. All you have to do is stop writing about things the reader doesn’t care about and focus on what they do.
Short, simple, direct, about the reader.
Those are the 4 keys to effective nonfiction writing.
Easy to understand.
Not always easy to do.
These principles fly in the face of decades of conventional school training about writing. I wasn’t taught these in school. In fact, I was taught almost all the opposite.
It took me a decade of professional writing before I figured out that these work.
“It’s the mark of a genius to explain a complex topic in a simple way.”