Alex Hunt Matt Salem

Alex Hunt’s Bio
(Sourced from our website with additional details for refinement)

Based in New York, Alex Hunt is the global CEO of Behaviorally. He has led the company’s post-carve-out strategy, driving its rapid expansion and transformation from a full-service market research agency into a market-leading, tech-enabled data intelligence partner for the world’s top brands.

A Fellow of the Market Research Society and a Member of the Board of Directors of the Insights Association, Alex is recognized for his forward-thinking leadership in the insights industry.

Prior to Behaviorally, Alex was the global CEO of PRS IN VIVO and spent a decade at System1 Group (formerly BrainJuicer). He played a key role in scaling the U.S. business, led client-facing teams across 14 global offices, and served as an Executive Director on the PLC Board. He began his career at Kantar, gaining experience in both the U.K. and U.S.

Additional Background Highlights:

Recognized for pioneering the application of behavioral science to innovative research tools.
Passionate about helping leading global brands grow through actionable insights.
Under Alex’s leadership, Behaviorally has been involved in nearly every major packaging refresh of the past six years.

Personal Details to Add Color:

Holds degrees from the University of Sheffield and McGill University.
Lives in Connecticut with his family.

LinkedIn: Alex Hunt

Matt Salem’s Bio

Matt has spent over 20 years in marketing research, uncovering how packaging influences shopper behavior and the key drivers of shopping decisions. Known for turning complex insights into clear, actionable stories, Matt brings a natural, dynamic style to both public speaking engagements and everyday conversations—whether on stage, in a meeting, or over a craft beer and a cigar. A New Yorker by birth and longtime North Jersey local, Matt balances his appetite for insight and some of life’s vices with a love for fitness and the outdoors. Above all, he’s a proud parent to Niessen and Nyla, who are never far from the conversation.

LinkedIn: Matt Salem