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unPACKED

unPACKED

by Alex Hunt Matt Salem

★★★★★ 4.8 · 11 ratings on Amazon
🏆 Bestseller in Commerce

About This Book

Send buying indecision packing. As an insights expert, you’re up-to-date on design, consumer behavior, and market trends—everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it’s no wonder you’re overwhelmed. For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.
Business Business Management
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About the Author

Alex Hunt Matt Salem

Based in New York, Alex Hunt is the global CEO of Behaviorally. He has led the company's post-carve-out strategy, driving its rapid expansion and transformation from a full-service market research agency into a market-leading, tech-enabled data intelligence partner for the world's top brands.

A Fellow of the Market Research Society and a Member of the Board of Directors of the Insights Association, Alex is recognized for his forward-thinking leadership in the insights industry.

Prior to Behaviorally, Alex was the global CEO of PRS IN VIVO and spent a decade at System1 Group (formerly BrainJuicer). He played a key role in scaling the U.S. business, led client-facing teams across 14 global offices, and served as an Executive Director on the PLC Board. He began his career at Kantar, gaining experience in both the U.K. and U.S.

Recognized for pioneering the application of behavioral science to innovative research tools. Passionate about helping leading global brands grow through actionable insights. Under Alex's leadership, Behaviorally has been involved in nearly every major packaging refresh of the past six years.

Holds degrees from the University of Sheffield and McGill University. Lives in Connecticut with his family.

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