Andy Seth

Andy Seth is an entrepreneur, musician, and the author of Bling: A Story About Ditching the Struggle and Living in Flow. He has bootstrapped and sold four businesses and is the founder and CEO of Apprentix. Told as a parable, Bling follows a rapper named A-Luv, a character inspired by Seth's own life, and uses hip-hop as a lens to show that inner peace and joy can coexist with creativity and ambition. Seth spent part of his childhood living in a Los Angeles motel before building his career as an entrepreneur.