Dana Roefer is a LifePlan facilitator and social selling consultant who helps people, especially women, find clarity in their personal and professional lives. A self-described serial starter, she has co-founded two nonprofits, the Grand Rapids Children's Business Fair and Journey Academy, both dedicated to nurturing creativity and innovation in young people, and she serves as Vice President of Faith Driven Entrepreneur for Teens. In her book Shop Social, published in 2022, she shows how building a microcommunity of people who know you and are invested in your well-being can save time and money while putting you in control of your own health, happiness, and fulfillment. Dana lives in Ada, Michigan.
