Keith Alper is an entrepreneur, producer, and branding strategist with more than forty years of experience in marketing, business strategy, and event production. He co-founded CPG Agency more than thirty years ago at the age of eighteen, and it has since grown into The Nitrous Effect, a collective of agencies specializing in branding, marketing, events, technology, culture, and engagement for fast-growing startups and Fortune 500 clients. He has received more than 200 industry awards and has been featured in The Wall Street Journal, The New York Times, Fortune, and Inc. In his book From Like to Love, he shows how the right culture turns employees and customers into committed brand advocates.
