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From Like to Love

From Like to Love

by Keith Alper

★★★★★ 4.6 · 17 ratings on Amazon
🏆 Bestseller in Human Resources & Personnel

About This Book

Most companies know that winning customers is key. But many don't realize that loyalty starts from the inside, with employees. To build a brand that truly motivates, they must take their employees from liking their jobs to loving them. As CEO of CPG Agency (A Nitrous Effect agency), which specializes in corporate and employee engagement, Keith Alper has seen the competitive edge gained by creating a culture that turns employees into brand advocates. In From Like to Love, he draws on real-life examples to present his proven process for turning any organization from appreciated to adored, including:

  • Keeping a finger on the "pulse" of satisfaction
  • Creating an engaged workforce
  • Building open communication and trust
  • Creating a competitive advantage with love
  • And more
The smallest shift can make a huge difference, making team members happier, more able to create value, and likely to be retained longer, impacting your bottom line.

Leadership Relationships Business Marketing and Advertising
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Keith Alper

About the Author

Keith Alper

Keith Alper is an entrepreneur, producer, and branding strategist with more than forty years of experience in marketing, business strategy, and event production. He co-founded CPG Agency more than thirty years ago at the age of eighteen, and it has since grown into The Nitrous Effect, a collective of agencies specializing in branding, marketing, events, technology, culture, and engagement for fast-growing startups and Fortune 500 clients. He has received more than 200 industry awards and has been featured in The Wall Street Journal, The New York Times, Fortune, and Inc. In his book From Like to Love, he shows how the right culture turns employees and customers into committed brand advocates.

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Keith Alper: From Like to Love

October 03, 2018

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