Lyn Graft

Lyn Graft is the founder of Storytelling for Entrepreneurs, an online platform that helps founders create, tell, and share their stories. Over more than fifteen years he has filmed and captured the stories of more than five hundred of the world's top entrepreneurs, including the founders of LinkedIn, Starbucks, Dell, and Whole Foods, and he has produced more than eight hundred videos on entrepreneurship. He is a co-creator of CNBC's American Made and holds a degree in electrical engineering from New Mexico State University and an MBA from the University of Texas at Austin. In Start with Story, Graft lays out a five-step framework that first-time entrepreneurs can use to build the best narrative for their business.