Paul Dyer is the CEO of Lippe Taylor, a digital marketing and public relations firm. An expert at spotting and timing transformative trends, he has directed more than one hundred million dollars of marketing and consulting work over the past fifteen years for companies including Johnson & Johnson, Red Bull, Intel, Nike, Pfizer, Warner Bros, and Verizon. A former PRWeek 40 Under 40 honoree, Paul has held leadership roles spanning social media, analytics, and earned media, and he earned his MBA from the University of Texas. His Wall Street Journal bestselling book, Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands, examines the failings of big advertising and the remaking of the media landscape.
