Tedde van Gelderen

Tedde van Gelderen is an Experience Architect with over two decades of experience in strategy, research, and experience design across the public and private sectors. As President of Akendi, an end-to-end user experience and service design firm, he works to make customer and user experiences extend beyond a single product or service. Dutch-born and a graduate of Radboud University in the Netherlands in cognitive ergonomics, he previously worked as a design manager and consultant, was a founding partner of Maskery and Associates, and held roles at Nortel Networks, KPMG Management Consulting, and Philips Design. He is the author of Experience Thinking: Creating Connected Experiences.