About the author
Ulrik Lehrskov-Schmidt is a former entrepreneur who has started and sold three companies before co-founding Behavioural Strategy Associates where he works exclusively with B2B SaaS pricing all across the chain of companies from pre-revenue startups to legacy enterprises who are moving their core business to the cloud.
Ulrik is a prolific writer and an active keynote speaker on the topics of Pricing & Monetization, Business Models, Market Validation of Products, Commercially Driven Product Design and Behavioural Economics.
He holds a graduate degree in Analytical Philosophy & a Masters degree in Finance from Harvard University.
