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The Pricing Roadmap

The Pricing Roadmap

by Ulrik Lehrskov-Schmidt

About This Book

"The definitive resource on SaaS pricing—I absolutely can not recommend this book enough."— Viktor Heide, COO of Contractbook.com, Forbes "30 under 30"A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service (SaaS) product starts with strategic pricing. Designed specifically for founders and executives in medium to large B2B tech companies, "The Pricing Roadmap" is your ultimate guide to crafting pricing strategies that drive success in the competitive SaaS market, dropping acquisition costs and exploding growthWhether you're a startup, pre-revenue venture, or an industry leader, this step-by-step guide will help you will learn how to:Design pricing models that resonate with both your customers and sales teamChoose pricing metrics that fuel demand and expansion within the SaaS ecosystemIdentify lucrative niche markets overflowing with cashMaximize your product's appeal within your customers' budgets while ensuring profitabilityValidate new pricing strategies and seamlessly transition existing SaaS customersCreate offers so irresistible that prospects feel compelled to say yesBenefit from real-world insights gained from assisting countless B2B SaaS businessesLeverage the virtuous cycle of price to outspend competitors and attract top talentEnhance product quality to the point where prospects eagerly invest without hesitationWritten from the trenches of hands-on experience, "The Pricing Roadmap" has empowered 1000’s of B2B business owners to take charge of their pricing strategy with confidence in the dynamic world of SaaS and how to effectively showcase the full potential of their SaaS products.Using this book as your blueprint, you'll create offers that prompt immediate action and drive conversions. Revolutionize your pricing strategies and achieve unprecedented success in the market – TODAY! This is your Pricing Roadmap.

Business B2B Consulting
Ulrik Lehrskov-Schmidt

Ulrik Lehrskov-Schmidt

About the author
Ulrik Lehrskov-Schmidt is a former entrepreneur who has started and sold three companies before co-founding Behavioural Strategy Associates where he works exclusively with B2B SaaS pricing all across the chain of companies from pre-revenue startups to legacy enterprises who are moving their core business to the cloud.

Ulrik is a prolific writer and an active keynote speaker on the topics of Pricing & Monetization, Business Models, Market Validation of Products, Commercially Driven Product Design and Behavioural Economics.

He holds a graduate degree in Analytical Philosophy & a Masters degree in Finance from Harvard University.

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