How can writing a book grow your business and get you speaking engagements?

The short answerOur most successful authors don't write books to sell copies. They write books to land better clients, get speaking gigs, build brand authority, and cement their legacy. This is about what your book unlocks, not how many you sell on Amazon.

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It was never really about the book

Authority

The introduction that arrives before you do.

Inbound

A lead source that works while you sleep.

Stage

The credential that raises your speaking fee.

Legacy

The thinking, preserved past your calendar.

Why every business owner should write a book

A nonfiction book is one of your greatest tools. It can help you build more credibility in your field. It can help you spread your ideas and make an impact on people who need your help. And it can open the door to speaking engagements.

Prospects choose the consultant or coach who wrote the book. It pre-sells your expertise before the first call and justifies your fee.

Most Authors don't make a lot of money from book sales. Any money you spend on a book should be viewed as an investment. When you calculate your ROI, leave sales out of the equation.

Turning the book into talks

Whether speaking engagements are right for you depends entirely on your goals.

1

Pick the room

Your ideal audience should always be linked to your objectives. If your goal is to get more clients, then you'd be much better off speaking at the smaller, niche conferences your prospective clients attend regularly.

2

Build one talk from the book

Still, you have to figure out what, exactly, you're going to draw from the book to fit inside a 30-, 45-, or 60-minute talk. Start with one specific talk.

3

Bring the book to every event

Sell books at every event, turning each speaking gig into an additional revenue stream. Your message reaches people who could not attend your talk, amplifying your influence.

Real authors. Real results.

Six Scribe authors on what the book did for their business and their speaking.

500%increase in paid speaking after the book
Jesse Cole
Fans First
Before publishing his book, Jesse would speak for free anywhere and everywhere. Publishing his book led to a 500% increase in paid speaking opportunities.
“Since the book's come out, I've gotten 20 paid speaking opportunities at higher fees than I ever expected.”
Read his story →
$30,000speaking fee, doubled from $15,000
Cameron Herold
Meetings Suck and Vivid Vision
Cameron hoped Meetings Suck and Vivid Vision would allow him to increase his speaking fees, which had increased from $5,000 in 2010 to $15,000 after his first book came out. After these books were published, that fee jumped to $30,000. Suddenly, speaker bureaus that had previously ignored Cameron were clamoring to represent him.
“If I hand out 1,000 fliers, nobody's hiring me. The book is received in such a way it provides huge ROI.”
Read his story →
1 monthTo book more paid talks than the book cost
Paul Zak
Immersion
Within the first month of Immersion’s release, he booked more paid corporate talks than the book cost.
“Most people are not going to make money from the book itself.”
Read his story →
225+keynotes in 16 countries
Robin Farmanfarmaian
The Patient as CEO
She already had the knowledge and wisdom to be a thought leader in her own right, but what she realized was this: she needed to broadcast that wisdom, so that her ideas could precede her.
“The very first one, Invicta Medical, I jumped off stage and walked into the lobby and walked right into the founder.”
Read her story →
$5Min new business over two years
Michael Mogill
The Game Changing Attorney
After years of giving presentations, keynote speeches, and webinars, Michael knew there was another level he could reach. To go all-in with his mission, Michael needed to write a book.
“I wanted to work with an established organization that was doing things the right way, that could help me and guide me, just like I do for my clients.”
Read his story →
$1.1Mnew top-line revenue in year one
Bryan Miles
Virtual Culture
Sharing his message fit perfectly with Belay's mission to unlock the superpowers of others, and doing so through a book would give Bryan the perfect prospecting tool for his sales team.
“I wanted a tool our sales team could use for their prospecting efforts and that we could leverage to gain greater market exposure through podcasts and more tier one media opportunities.”
Read his story →

Every price, out in the open

We publish what every Scribe service costs because we work on behalf of the author, and that starts with transparent pricing.

Scribe Publishing

$4,833 / month

6 monthly payments · $29,000 total

You've written your manuscript. We handle everything else.

See Scribe Publishing →

Guided Author

$2,933 / month

15 monthly payments · $44,000 total

You write your book with expert coaching. We publish it.

See Guided Author →

Scribe Professional

$4,667 / month

12 monthly payments · $56,000 total

We interview you and write your book. You talk, we create.

See Scribe Professional →

Scribe Elite

$9,000 / month

15 monthly payments · $135,000 total

The premier ghostwriting experience. White-glove, start to finish.

See Scribe Elite →

Compare every service and price

Questions authors ask

Will I make my money back from book sales?

Most Authors don't make a lot of money from book sales. Any money you spend on a book should be viewed as an investment. When you calculate your ROI, leave sales out of the equation.

Can writing a book help boost my career?

We've seen hundreds of authors get more paid speaking opportunities, more clients, and more revenue after their book boosts their status and credibility in their field.

Do I have to become a professional speaker?

Speaking opportunities can be a valuable way to push your career to the next level. But becoming a public speaker isn't mandatory. Many Authors accomplish their goals without setting foot on a public stage.

How do I turn my book into a talk?

Still, you have to figure out what, exactly, you're going to draw from the book to fit inside a 30-, 45-, or 60-minute talk. Start with one specific talk.

What if I don't have time to write it?

With Scribe Professional, the pricing page puts it this way: “We interview you and write your book. You talk, we create.” What you say in your 10 content interviews becomes your manuscript.

What does it cost?

Scribe Professional is $4,667 a month for 12 months ($56,000 total). Scribe Elite is $9,000 a month for 15 months ($135,000 total). If you have already written the manuscript, Scribe Publishing is $4,833 a month for 6 months ($29,000 total).

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Your book starts with a conversation

A focused conversation about your book idea, the best publishing path for your goals, and a clear next step.

Schedule a Free Consult

Or call (512) 325-0249