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Beat The Bots

Beat The Bots

by Anita Nielsen

★★★★★ 4.6 · 28 ratings on Amazon
🏆 Bestseller in Business Image & Etiquette

About This Book

As a salesperson, you need confidence and passion to win. But as buyers and robots continue to gain power, it's easy to feel beaten down in a world where customers no longer seem to need you. As deals fall through and commissions dwindle, you feel desperation begin to sink in. Blow after blow, you wonder: Am I going to lose the career I love—to a robot? Anita Nielsen shows you how to get up off the mat and come out swinging. You don't need another impractical system or framework that can easily be copied by any other sales professional. Everything you need to regain your confidence and win in this new sales landscape is already in you, waiting to be unlocked. Anita gives you the keys: a series of trench tales, high-impact questions, and a thought process that shows you how to use the power of personalized value to differentiate yourself and win better, bigger, and more. Beat the Bots helps you ensure customers won't want to buy from anyone, or anything, else—not even a bot.

Marketing Business Sales
Anita Nielsen

Anita Nielsen

Anita Nielsen is a sales performance consultant, speaker, and the author of Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career. President of LDK Advisory Services, she has more than twenty-five years of experience in B2B sales and sales enablement. Through her book and her training programs, she shows salespeople how to lean into their humanity to stay indispensable in an increasingly automated world.

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