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Behind the Red Velvet Curtain

Behind the Red Velvet Curtain

by Cindy Lo

★★★★★ 4.5 · 78 ratings on Amazon
🏆 Bestseller in Vocational Guidance

About This Book

Event planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work. In Behind the Red Velvet Curtain, Cindy Y. Lo, DMCP, shares her insights and stories about how she built an international award-winning company, Red Velvet Events, a Global DMC Partner (RVE), and made it a roaring success. From Cindy's triumphs--and from her mistakes--you'll learn how to

  • Unlock your creativity
  • Find the right clients
  • Handle finances
  • Take risks
  • Master networking
  • Use social media as a powerful business tool
  • Define your company culture
  • And more
Behind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy's help, you'll soon Outplan. Outplay. Outparty!® the competition with a profitable new career that you can be passionate about.

Business Business Management

Cindy Lo

Cindy Lo is the CEO of RED VELVET, a full-service experience and events agency she founded in 2002, and the owner of Strong Events, a specialty event rental company in the Texas Hill Country. Her book is used as required reading at the University of Texas and Austin Community College, and she has spoken at events across six continents on experiential marketing.

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