Fire in the Machine
About This Book
LONG FORM:
As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results.
But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.
In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.
ABRIDGED FOR PAPERBACK AND BLURB INCLUSION:
“The CPG Bigs have every advantage when it comes to creating innovation that delights consumers and compels retailers. Yet entrepreneurs continue to outflank and out-innovate us with their agility. Jonathan and Carolina created a playbook that borrows innovation strategies native to lean startups and made them consumable for Big CPG.”
— Todd Newman, Vice President of Innovation for Keurig Dr Pepper
As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results. But when it comes to innovation, you can’t rely on big-company strength alone.
In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness the startup mindset with big business systems to unleash the best of both worlds. This is an insightful journey into the challenges that all great innovators in large corporations eventually face.