Skip to main content
Back to Published Books
Hacking SaaS

Hacking SaaS

by Eric Mersch

★★★★★ 4.7 · 51 ratings on Amazon
🏆 Bestseller in Business Software

About This Book

Perpetual software licensing is dead.In fact, today’s college graduates are unlikely to encounter it in their careers. That’s because software as a Service, or SaaS, provides the necessary customer insight companies need to innovate better and faster than their competitors—and it’s now the dominant business model for nascent and legacy software companies alike. The only problem? SaaS’s rapid rise resulted in a fragmented understanding of best practices for this dynamic, powerful business model.Eric Mersch is here to change that.Informative, in-depth, and inclusive, Hacking SaaS leverages Eric’s twenty-plus years of executive finance experience to become the definitive book on managing SaaS business models. Eric’s three-part compendium clarifies SaaS’s components and their relationship to financial metrics while empowering readers to unlock the power of SaaS, create strong data-driven cultures in their companies, and fortify business performance.

Technology
Eric Mersch

Eric Mersch

ABOUT THE AUTHOR
Eric Mersch has over 20 years of executive finance experience including twice serving in public company Chief Financial Officer roles. Eric is an equity partner at FLG Partners where he works as an Interim CFO to venture-backed SaaS and subscription companies, specializing in Strategy and Operations, Strategic Planning, Equity & Debt Fundraising, Financial Planning & Analysis, Business Intelligence, and Accounting & Control. He’s worked with SaaS companies in the Big Data, Cyber-Security, Internet Infrastructure, Advertising/Marketing Technology, Mobile Application, Real-Estate Technology, Hospitality Technology & Payment Processing spaces.

Previously, he served as Chief Financial Officer, Chief Accounting Officer and VP, HR for ZipRealty, a publicly-listed, real-estate technology company. In this role, he joined the management team in the dramatic turnaround and successful sale of the business to real-estate conglomerate, Realogy Holdings Corp (NYSE:RLGY) in 2014. While at ZipRealty, Eric played a key role in reorganizing corporate overhead, developing a new go-to-market strategy and launching a new SaaS product. In his first public company role, he served as Chief Financial Officer for VitalStream (NASDAQ:VSTH), a Content Distribution Network (CDN) company, providing data storage and streaming services for digital media companies. He introduced unit economic analysis and drove significant efficiencies in LTV/CAC. He managed due diligence in the company’s successful sale to Internap.

He also worked at Caesars Entertainment as Director Corporate Planning and later as VP, Finance for the Harrah’s and Flamingo Resorts, an $800 Million revenue business. Prior to his civilian career, Eric served in the US Navy as a submarine officer on the USS Los Angeles.

Eric holds an MBA from Harvard Business School and a Bachelor of Science in Economics from the U.S. Naval Academy and is a graduate of the US Navy’s Nuclear Power School.

View full profile