Mechanical Bull

Silicon Valley can be a wild ride for an entrepreneur, especially if you’re a woman or a person of color (or both!). But not being a white dude dropout from Stanford shouldn’t stand between you and startup success—there’s a path forward for everyone, including you.

In this second edition of Mechanical Bull, Silicon Valley veteran Cheryl Contee takes readers through her entrepreneurial journey with humor and candor, sharing practical insights from her experience of launching three startups and receiving more than $2 million in venture capital investment, despite being a nontraditional founder. Through Cheryl’s firsthand account of gender and racial bias in a system set up to serve the privileged few, you’ll learn how to flourish against all odds.

Updated to reflect the new realities of the post-pandemic era, Mechanical Bull is your practical guide for launching a successful startup and riding shifting trends like a #boss—without ever getting thrown off your game.