Mark Organ

Mark Organ is the founder and chief executive of Influitive, a company that helps businesses discover, nurture, and mobilize their advocates. He was previously the founding chief executive of the marketing automation pioneer Eloqua and has advised software-as-a-service companies across North America and Asia on their go-to-market strategy. With coauthor Deena Zenyk he wrote The Messenger is the Message, drawing on their experience with organizations ranging from small startups to global multinationals to show how to mobilize a company's most enthusiastic advocates.