Shiv Narayanan

Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs, and revenue leaders to transform their companies and scale their enterprise value. He has helped B2B companies create hundreds of millions of dollars in pipeline and revenue with marketing, demand generation and content. Shiv is also the two-time bestselling author of the books Post-Acquisition Marketing and Exit-Ready Marketing, and the host of the Private Equity Value Creation Podcast. Previously, he served as the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018.