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Exit-Ready Marketing

Exit-Ready Marketing

by Shiv Narayanan

★★★★★ 4.5 · 22 ratings on Amazon
🏆 Bestseller in Valuation

About This Book

Exiting a business is a life-changing event for a founder. Yet most founders never get there. The number one reason? Their revenue isn’t predictable enough.What most founders don’t realize is how close they are to achieving the exit of their dreams.Revenue predictability can be engineered by building a more sophisticated marketing function. The more sophisticated your marketing, the easier it is to bring in the right customers and close more deals. Not only that, but your overall metrics improve and your business becomes a far more attractive target for investors.In Exit-Ready Marketing, Shiv Narayanan shares his proven framework for founders to rapidly professionalize their marketing efforts. You’ll learn how to leverage data to scale pipeline, drive top-line revenue growth, and increase your odds of being acquired at the highest possible valuation.

Marketing Marketing and Advertising
Shiv Narayanan

Shiv Narayanan

Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs, and revenue leaders to transform their companies and scale their enterprise value. He has helped B2B companies create hundreds of millions of dollars in pipeline and revenue with marketing, demand generation and content. Shiv is also the two-time bestselling author of the books Post-Acquisition Marketing and Exit-Ready Marketing, and the host of the Private Equity Value Creation Podcast. Previously, he served as the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018.

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