Skip to main content
Back to Published Books
The Thought Leader Formula

The Thought Leader Formula

by Robin Farmanfarmaian

About This Book

Everything Stems From Your Thoughts PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise?You want to expand your career and take your business to the next level. You’re not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren’t born knowing how to sell them. No one is; it takes study, practice, and years of grind.The truth is, there’s no difference between branding a company and branding a person.It takes a shift in mindset: you are the company.Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why—your fundamental truth—to build your launching pad for success.
Marketing Business
Robin Farmanfarmaian

Robin Farmanfarmaian

Robin Farmanfarmaian is an author, professional speaker, and entrepreneur working at the intersection of technology and medicine, with a focus on how emerging tools empower patients to take control of their own healthcare. Her own experience being misdiagnosed as a teenager and enduring multiple surgeries set her on that path, and she has since helped launch and build more than ten early-stage companies.

Her leadership roles include co-founder and executive director of the Organ Preservation Alliance, president of i4j, chief operating officer for Arc Fusion, and vice president of business development for Invicta Medical. She has served on advisory boards for organizations including SXSW V2Ventures, AARP, and the Kairos Society, taught as adjunct faculty at Singularity University, and written for Wired, Forbes, and Huffington Post. She is the author of The Patient as CEO, on how new medical technologies put patients in charge of their own care, and The Thought Leader Formula.

View full profile

Listen on Author Hour