How John Ruhlin Became Known As “The Gifting Expert”
John Ruhlin carved out a niche for himself by re-inventing corporate gifting John’s career in gifting started when he was selling knives for Cutco. Instead of selling the knives one...Read More
Recent Posts : Page 28 of 28
How Long Should a Book Be And Do Length & Word Count Matter?
A lot has been written in recent years about the average readers’ shrinking attention span. We all know that the non-stop news cycle and round-the-clock social media...Read More
How Stephan Aarstol Used His Book To Generate Massive Media Attention
As the founder and CEO of Tower Paddle Boards, Stephan Aarstol succeeded in building and growing an amazing company. He even went on Shark Tank and got an investment from...Read More
How To Write A Book Description That Sells [With Examples]
After the title and the book cover, your description is the most important book marketing material. The book description goes most prominently on the back cover, and the top of...Read More
How Ari Meisel Used A Book To Impact The World (And Build His Business)
In 2005, Ari Meisel was diagnosed with Crohn’s disease As a 23 year old running a construction business, Ari was working 12-hour days completely stressed out as he tried to...Read More
How Melissa Gonzalez Used a Book to Raise Her Visibility, Create Authority, and Double Her Business
Melissa Gonzalez had a problem: she was great at her job, and not enough potential clients knew it, and as a result, her business was growing slowly. Melissa founded the...Read More
How People Really Judge a Book
I see authors spend years writing, finish the manuscript, and then spend virtually no time on the rest of the book. They essentially check out of the title, book cover,...Read More
Why Scribe Won’t Take Author Royalties
We often get this question from authors: "Can I reduce the cost of my book by splitting the profits with you? Won't that align our incentives, if you get a royalty on my book sales?" No...Read More
How Chris Dessi’s New Book Accelerated His Speaking Career
Chris Dessi was speaking at a prestigious event in Philadelphia when he had a realization As the CEO of Silverback Social, a social-first digital marketing agency, Chris is an expert...Read More