Luke Murray: Unbridled Spirit

Transcript

[0:00:55] Charlie Hoehn: You’re listening to Author Hour, enlightening conversations about books with the authors who wrote them. I’m Charlie Hoehn. Today’s episode is with Luke Murray, author of Unbridled Spirit. Kentucky is known for college basketball, horse racing, bourbon and blue grass but Luke believes it needs to be known for something else. The entrepreneurs. In this episode, we talk about some of Kentucky’s most successful entrepreneurs and Luke’s vision for the Kentucky Entrepreneur Hall of Fame. If you’re a teacher in Kentucky or you know someone in Kentucky education, this episode is for you. Now, here is our conversation with Luke Murray.

[0:01:53] Luke Murray: When I was in medical school back in 2008, my best friend and I started this business incubator. Essentially we started a company in college and we were now post college and thought, “Hey, it would be cool to kind of hang out in a place where all of our friends and certain companies were.” We got a little bit of a decent sized office space and we were kind of inviting other startups into our space and we’re like, “Man, it would be really cool if the president of the university who is a serial entrepreneur himself would come down and just check out what we’re doing and give us some advice.” We reached out to him and other successful entrepreneurs saying “Hey, you know, you want to come see what we’re building?” And that of course he would blow us off and say, “Maybe later,” or whatever. And so we thought, ‘Man, what can we do to kind of add value to these guys – to get them down here to truly look at what we’ve got and give us advice and advise other startups that were coming here.” So in round two of our attempts, we just sent them an email saying “Congrats, you’re inducted into The Hall of Fame.” They were like, “The hall of what?” I distinctly remember sitting around with my best friend Nick Sedgwick, one of the cofounders of this Hall of Fame and of Awesome Ink, the incubator. And though “Man, what can we do, I mean, we can’t pay these guys to pay attention to us because that’s the one thing they all have in common and we don’t have the bandwidth to be like, ‘okay, we’re going to like donate to your daughter’s school or we’re going to volunteer at this charity that you care about’ and kind of get time with him that way.” We though “Hey, you know what? We all think that they’re awesome and they would like to think that they’re awesome, everyone does. We think that they don’t get enough exposure for being awesome in the way that they are.” People get plenty of exposure for playing basketball and a bunch of other things but no one’s really talking about the businesses that exist around here. How they were started and the founders of those are not the rock stars that you know, folks out in the greater San Francisco area are in that community. Hey, how do we make them, how do we just blow up their awesomeness in the state of Kentucky and you know, we tried for about a year to kind of get their attention over and over in different ways, and during that time, we started this incubator and we’re throwing a bunch of events. For just anybody that was you know, related to startups or creativity or technology. So we’re like, man, we’ve thrown like a hundred events in the last year. Maybe that’s what we do, we say “Hey, look, you’re in this thing called The Entrepreneur Hall Of Fame and what you get is you know, a plaque that we bought at the store and an event.” That you know, makes you feel as cool as a bunch of 20 something year old’s can make a guy feel that it’s – you know, the king of his industry and made millions of dollars and all that stuff.

[0:04:35] Charlie Hoehn: Wow, I love that and I feel like you’re like a step above mailing them a key to the city or something like, just –

[0:04:46] Luke Murray: Honestly, if we would have thought of that, we might have done that first, the key at Awesome Inc you know? I don’t know.

[0:04:52] Charlie Hoehn: Run down to Home Depot, grab some spare keys and just start mailing them out?

[0:04:57] Luke Murray: Yeah, honestly, we just were like, what do we – actually it’s in the intro of the book. Is kind of one of the first things I talk about as far as advice to entrepreneurs and using our story of starting The Entrepreneur Hall of Fame as an example of what other entrepreneurs should do. Which is kind of like you know, look at what you already know how to do and kind of look at what your current skillsets are or whatever and then do that. We knew how to throw events, that was pretty much the only thing we knew how to do and the only reason we knew how to do it was because we were trying to get people to move into our space. You know, obviously we’re thinking, what can we do to add value to these guys but we also could have built them all a little house but we don’t know how to do that right? We’re just like “Hey, look, we know how to throw parties and we think these guys are awesome and we’re going to try to combine those too as supposed to – starting from nothing or thinking anything else other than those two thoughts.”

[0:05:47] Charlie Hoehn: Yeah. I love this, I love stuff like this. It reminds me, I think it was BJ Novak, one of the cocreators or writers for The Office who did something very similar. He was like “Yeah, the way that we found we could get in touch with all these people are impossible to reach was we just made up awards and threw events for them.” He did like the exact same thing. Give us the quick recipe for how to throw an event like what are all the pieces that you need in order to do something like this?

[0:06:28] Luke Murray: Sure, there’s really two pieces to this, the first is how do you get – we had very much a chicken and egg, domino effect, network effect situation with our very first event. No, we still continue to have that moving forward but the very first question, you know, you’re in The Hall of Fame, good job. They’re like, “The Hall of what? Who are you?” A lot of them had heard of us maybe. You know, when your entire brand, when your entire value proposition is, we are going to induct you into a club that connotes prestige and you don’t already have a brand that connotes prestige, you don’t already own Rolex. The only other question they can ask that really legitimizes what you’re doing is, “Who else is showing up?” That was the first kind of hurdle we had to jump over and so the answer, we thought of this in like November of 2009 I think. I remember 2009, we had this idea and after six months, eight months of just working every which way we could get to kind of get access to these guys, even just their email address in the first place, zero people that agreed to show up to this thing. Luckily, as I mentioned, the president of UK was a serial cofounder. I was the Entrepreneur Club president or whatever. We just happen to – because we’re students, he had met with us once to talk about the Entrepreneur Club or something. We knew where his office was and I had his email address and that was the easiest target, right? We just show up in his office like regularly. We got the know Judy, his assistant, who – he’s not available quite often but we just kept showing up at his office and eventually, he agreed to kind of meet with us and actually, I don’t even know if he met with us. I think he just knew that we’d shown up enough that he finally was like “Yeah, I’ll show up to your dinner or whatever you’re doing kids.” Once we had him, then we could reach out to other folks. The other two dominos that fell – keep in mind, I think we had Lee Tod and this thing was supposed to happen in like a month and a half. We hadn’t told anybody, we hadn’t officially announced it to really anyone. One of our other cofounders had worked with Jim Host in a past life and so he had gotten Jim Host. Just basically Jim Host is like, “Sure, I’ll do you a favor by showing up at this thing you’re trying to make up.”

[0:08:53] Charlie Hoehn: Who’s Jim Host?

[0:08:55] Luke Murray: Jim Host is the guy that invented the term March Madness.

[0:08:59] Charlie Hoehn: Wow.

[0:08:59] Luke Murray: He is the founder of Host Communications which was, I guess maybe still is, I don’t know if they got acquired but the largest college sports marketing agency in the universe, I don’t know. There’s probably not more than one I guess outside of the United States. Or at least I wouldn’t think it would be a very big business, just because we have so many colleges in the US. That was Jim host of Host communications, he was like 99. We had Lee Tod and then John White Brown is the guy that bought KFC from the Colonel back when it was, I don’t know, just I think they had three million in sales when he first bought it. He also had worked for our cofounder Bobby Clark had worked with John White Brown. Now we’re looking at like three weeks away from this thing being live and he finally kind of hears back that John White Brown will show up. Like okay, we’ve got three people going, it is like three weeks way, there are seven people that we’re trying to show up for this thing. But I think that’s enough that we’re willing to be like look, we’re going to make this live, we’re going to you know, put the event bright page up, not necessarily our friends but other leaders in the business community and we could still, it could still totally flop because if you have, I don’t know, three people showing. It doesn’t necessarily, when you have seven that are up there on the wall, the plaques you’ve created, doesn’t necessarily look like you’re a real thing but anyway. Bottom line is, we got six out of seven to participate.

[0:10:22] Charlie Hoehn: Nice.

[0:10:24] Luke Murray: It ended up happening. That’s the first answer to your question is like, how do you pull this off, have to have whole chicken and egg and get the people. Then the chicken and egg thing was very much persistence and luck and holding out to the last minute. I mean, we were a month away of getting one dude to show up. There are plenty of times where we’re like, “Gosh, are we really going to do this? You know, I’m going to have leap – this president of our university show up to Awesome Inc. Be inducted into a club where he’s the only guy or him and one other guy.” “Me and my buddy Jim Host are in this made up thing for these kids.” Anyway, six or seven we thought, three was enough where we were willing to chance it which we still, that wouldn’t have made us look legit. But six out of seven made us look legit enough where we were able to do it next year. We still had legitimacy issues you know? In year two, and three and four. Actually, we inducted John Snider, year one and he was one of the ones that didn’t show up or –

[0:11:17] Charlie Hoehn: Who’s John Snider?

[0:11:19] Luke Murray: Papa John, sorry.

[0:11:20] Charlie Hoehn: Okay.

[0:11:21] Luke Murray: He’s from Louisville. His friend, founder of Texas Roadhouse was inducted to the very next year. His name is Kent Taylor. And so John Snider flies in, he’s going to announce his friend or kind of give the introductory speech for his friend’s acceptance. He flies on his personal jet or whatever to Lexington, drives down –– and at this point, we had it at our own office for like three, the first three years. He flies in his personal jet. Shows up and then he walks in and like, we pimped out the office as good as we could but it was like, “What is – ?”

[0:11:58] Charlie Hoehn: Like really?

[0:11:59] Luke Murray: He announced his buddy and he left you know? I think he essentially heard later. He moved – actually it’s funny, we followed it up with some video interviews. We do a series of interviews and call them The Founders Series and he actually gave us you know, a pretty lengthy interview that we probably could have put in the book. We decided not to because it just didn’t – we couldn’t really get in touch with him for the book itself. But anyway, we had some legitimacy issues at the beginning and we continued to have them for the first few years. They’re not a problem anymore but the second part of your question was, you know, how do you actually make them feel special? How do you put on a good event? And actually, a good event is relative, the purpose of the event in this case, we just wanted these guys to know that we thought they were the bomb.com because we do. That’s very genuine. I sit underneath The Entrepreneur Hall of Fame wall because it’s like those are the guys I want to be some day. Guys and gals. We had iPads setup with a little Power Point presentation that flashed through their little bios, they of course got a plaque. We had projector screens setup with pictures of them and kind of like moments of accomplishments in their life. We had little intro videos actually as they came up to get inducted and those have gone from you know, a buddy that was working for us for free that we used to – His nickname was Focus. Really good, quiet guy but he would narrate them himself, they’d be betterment long. Our most recent induction ceremony, we inducted the Colonel finally and his intro video was like a mini-documentary, it was like five, six minutes long. We interviewed a lot of people at Young Brands, we interviewed some of the family I think. The family was there. Anyway, yeah, now we have these like posters, you know, like the roll out posters that you can stand up. They’re like, you know, tall as you, six feet tall, eight feet tall. I don’t know how much they cost but we just are like “Hey, you now have a frigging eight-foot tall poster of yourself with a little bio and you know, the logo.” Anything that we can think of that’s going to make them feel appreciated and honored and recognized and awesome, we want to do it. Those are some of the things that we’ve done over the years to accomplish that.

[0:14:05] Charlie Hoehn: The book is really an extension of those efforts.

[0:14:09] Luke Murray: Exactly. So you asked – why did you start this book? It’s the same reason we started The Entrepreneur Hall of Fame, it’s the same reason we started The Founder Series and it really is, you know, comes down to our mission statement. Which is to raise awareness of the impact entrepreneurship has made in the commonwealth of Kentucky. And then to encourage others to pursue similarly ambitious endeavors.

[0:14:32] Charlie Hoehn: Yeah. Luke, do you mind if I take this in a little bit different direction than I normally do for these?

[0:14:38] Luke Murray: Go for it man.

[0:14:39] Charlie Hoehn: Yeah, I think you’re on to something pretty big here actually. I’m curious why you want to stay focused on Kentucky, when this is something that could apply to the entire united states and beyond?

[0:14:53] Luke Murray: Because I don’t have – I do want to expand it to the universe or whatever but this book itself is not, you know, yeah. The grander vision or the step 50 is sure, there should be an Entrepreneurial Hall of Fame in every state, there should be a book in every state. It should every five years, a book should come out, we should turn it into course work that basically is the business history of that state. You have Kentucky history and it covers like the battles and the political parts and maybe some of the cultural parts. But there’s no like, you know, class on, I want to know the history of Kentucky’s economy and not just you know, we did Coal and we did bourbon but like who is the guy, who is the coal guy? Who are the three dudes that like – bought the mineral rights and sold them? You know, how did that actually happen? Yes, the 10,000 foot, 10 years from now, picture is, there’s an Entrepreneur Hall of Fame in all these different states. Actually, I wouldn’t say it applies to every state. California needs zero help. Texas, probably needs zero help as well. My next move would be somewhere like Alabama. Those kids aren’t thinking about doing their own thing, they’re certainly not being educated on what it takes to whatever, you know, Georgia, Tennessee, basically the southeast. Just areas where there’s just no to wasteland. But there are tons of people in these apparently none entrepreneurial states that have built the industries that exist in that state and so people don’t know about it, they don’t learn about it at school. It’s just not a part of the – they’re not well-known stories throughout the state of Arkansas or whatever whereas, how we did in the 1967 final four, everybody can tell you, everybody knows why we hate Christian Latener you know? He hit a shot in that final four in 1992 or something. It’s like, I hate that guy, I don’t even follow basketball, that’s all a part of – I’ve been in Kentucky for 25 years. Screw that guy but that’s just – it’s about basketball. I don’t have a single-story people can know about. They don’t know like, they know he was old, I guess if they’re well adverse, they’re like, he started when he was old, that’s supposed to be inspirational. But there’s so much more to it that is honestly so much more interesting than just, “Hey, don’t give up if you’re 60 because the Colonel started when he was 62.”

[0:17:16] Charlie Hoehn: Author Hour is sponsored by Book in a Box. For anyone who has a great idea for a book but doesn’t have the time or patience to sit down and type it out, Book in a Box has created a new way to help you painlessly publish your book. Instead of sitting at a computer and typing for a year, hoping everything works out, Book in a Box takes you through a structured interview process that gets your ideas out of your head and into a book in just a few months. To learn more, head over to Bookinabox.com and fill out the form at the bottom of the page. Don’t let another year go by where you put off writing your book. Yeah, you know I grew up in Colorado and I faced a similar dilemma where I knew I wanted to do stuff that was entrepreneurial but it was kind of confusing to me as to where to find their stories. I was reading a lot of books and stuff and I was meeting people but for some reason it just escaped me – where do you find successful entrepreneurs? I don’t know, well maybe you start with local businesses that started there. But I think you are hitting upon something that I don’t – I am wanting to Google right now if there is such a thing as a National Entrepreneur Hall of Fame. I assume that there is not.

[0:18:42] Luke Murray: There is and I can’t really get – yeah, if you just Google “Entrepreneur Hall of Fame,” there is one. It is in Atlanta, actually it’s funny how I brought up those states south east and I think it is, you might be near this, actual Hall of Fame and Museum. It says it’s thehalloffame.com. Every other Hall Of Fame result is as I think – well actually that’s probably because of my own.

[0:19:07] Charlie Hoehn: Oh goodness gracious, this site is unbelievable. To people who are listening right now, when was this website designed? I have 2008 to 2012.

[0:19:18] Luke Murray: Yeah, you see you’ve got Richard Branson on here. He is not even an American citizen. He is awesome, I think he’s great but he has nothing to do with – he should not be in the United States Hall of Fame. So I think there is enough avenues Charlie to honor entrepreneurs as being awesome. You know Richard Branson gets a lot of press, Steve Jobs gets a lot of press, David too. I am just looking at this, I don’t know who that guy is on the left or whatever he is.

[0:19:41] Charlie Hoehn: This guy with these huge sideburns, yeah.

[0:19:44] Luke Murray: Yeah, they’re present. I think that entrepreneurs that are already famous get a ton of press but the dudes that build – I will give you a beautiful example. James Booth of Booth Energy. He is in this book, he employs something like 45% of the people in his county. That’s baller. I mean that’s super baller and he’s not – I mean people have obviously heard of him maybe in his county but no one has heard of him in two counties over and that’s ridiculously baller. He has succeeded in a whole bunch of different ways, when you listen to his entrepreneur acceptance speech, he just talks about how and actually it’s funny because I just finished his book. Like how he does things that are fun. He does industries that interest him and it was again, just makes it all work in this super cool way and he is not a baller and he should be. So I don’t think that there should be a National Entrepreneur Hall of Fame because I think there are venues for that already in the form of Inc. Magazine or 500. But I think there should be one in Georgia, there should be one in Alabama, there should be one in Tennessee, that type of thing.

[0:20:52] Charlie Hoehn: I love that and I just love that you’re celebrating these guys because they really are heroes in a lot of ways, no BS. They shape cultures and they make society better. So if you had to pick one story from your book that listeners are going to remember and love, what would you pick?

[0:21:16] Luke Murray: I’m going to pick this brief story and honestly I am going to cheat and hold on a second, let me see if I could read it straight out of the book. This is John Y. Brown. He is I think probably in his early 30’s. He’s my age, I’m 34 years old, he is probably 34 and he just bought KFC from the Colonel and here we go, he says that: “After two years,” so keep in mind two years, “Trying to run KFC I contacted Harvard Business School to see if they can teach me anything about running a company.” Which I think is a hilarious idea like I am just going to call up Harvard and be like, “Hey will you all?” That’s hard people up there right?

[0:21:53] Charlie Hoehn: What do you guys got? Give it to me, yeah.

[0:21:56] Luke Murray: You guys are smart right? Tell me stuff. I would never think to do that. Again, he probably had more access than I would just because he is running at that time a globally recognized brand but anyway. He reaches out to them to see if they could teach him anything about running a company. “I had lunch with nine associate professors that is a heck of a get together and explained how we franchised and built chicken stores.” “One of the professors then asked me about my sales. I’ve told him that we’ve gone two years,” that is 730 days. “I told him we had gone from three million dollar a year to a little more than $100 million a year. Another professor then questioned if the company was making a profit to which I responded, “Well we’ve gone from about 300,000 in profit to a little more than 10 million in profit” and so the host smiles and says to me, “Mr. Brown why don’t you just go back to Kentucky and keep doing whatever you were doing. Don’t let us confuse you.” And so he was like “This is the first time”, this is awesome and I hope a point of pride to Kentucky and this certainly was to Governor Brown. He says, “That is the first time I realized that there aren’t any experts out there and that we know more about our business than anyone else.” So anyway, I think that is the story that gives you an idea of how explosive KFC was and honestly, he is reaching out to Harvard being like, “You guys are smart. I’m just a Kentucky boy.” And Harvard even recognized him like, “Yeah we are not going to do better than whatever percentage goes, three million to 100 million is. We are not going to advise you to do better than that.”

[0:23:32] Charlie Hoehn: No, yeah. So Luke what is your vision for yourself, after learning all of these people’s stories that are from your states. I’d imagine you did this as a personal journey as well to give yourself even more confidence that you can do stuff like this, right?

[0:23:53] Luke Murray: Yeah, to be honest I’ve tried to leave Kentucky many times. When I was in high school if you would ask me, “Where are you going to go to college?” And I would have said, “I don’t know but definitely not in Kentucky and certainly not the University of Kentucky” and I have gotten three and a half degrees but maybe I have graduated three times, four times from there. And then when I applied to medical school, I tried to get out of town and then when I applied to residency. I tried to get out of town and the reasons were like, “Oh man elsewhere, wherever that is” probably Silicon Valley but other places like Boulder. This big name hotspots to truly make a name for yourself. Like “That’s where I need to go,” and now that I have read these stories, it’s like these are hundreds of millions and in many cases multibillion dollar companies that are started in my own state. And honestly, I’ve spent enough time here and my own company is eight or nine years old. And we traffic in the business of startups and entrepreneurship because we are very much in the hub of that. If you Google “Kentucky entrepreneur” or “Kentucky startup”, you know awesome link you can go to “Kentucky Entrepreneur Hall of Fame”, do pretty well in our SEO, I guess. So I’ve spent enough time here to carve out a pretty decent niche in this state and so now that I am done with medical school and we’ll be out of debt as far as medical school debt, in about the next nine months. I am much more willing and open and honestly educated, to the fact that there is no reason that the next big company, whatever that happens to be that I want to start couldn’t be done successfully here. Especially with the foundation that’s been laid and the network that’s been built through awesome link in the Entrepreneur Hall of Fame. So yeah, I was going to leave and I probably won’t now because of the connections that have been made and the lessons that have been learned that have been happening right underneath my nose.

[0:25:47] Charlie Hoehn: What do you wish other Kentuckians knew that you discovered while working on this book?

[0:25:54] Luke Murray: That’s going to be tough to not be generic, right? You can succeed here and on some level, you can succeed on a level where Harvard business professors tell you to go home. I don’t really know how much higher you can go. It doesn’t really matter, you could be Klein Perkins coming out to talk, they would have two cents whether their advice were pretty much for Google, for Facebook, for anybody. It wasn’t like this one random dude. There was nine dudes or women, I don’t know how many people, but honestly nine people from the sharpest business school in the world are just like, “Yeah we literary don’t want you to change anything because we can’t do any better than that.” And that again, happened here with some chicken. So people are thinking, “Well I got to be super innovative or I can’t do it”.

[0:26:47] Charlie Hoehn: I have to go into tech or yeah.

[0:26:48] Luke Murray: “I’ve got to go into tech, I’ve got to be super innovative.” I mean to be fair, there’s some tech folks on here but there is a lot that are just like, “I just dug coal real hard and got aggressive and thought outside the box and innovated in my own industry.” Which is obviously not something that would translate very well into a layman’s conversation about like, “Oh we just did this coal mining business model that was totally out of the box.” But yeah, you can succeed here on a level that is just as high as you have seen on the cover of Fast Company. Or whatever kind of common media they would consume that would convince them otherwise, right?

[0:27:22] Charlie Hoehn: So tell me, what your hope is for the book? Let’s say we are talking a year from now and the book is out and everything at the time of this recording. It isn’t out yet but what are you hoping that is going to happen after the book has been out there for a while?

[0:27:38] Luke Murray: Again, the bottom line is this book exists to raise awareness of the impact entrepreneurs could make in the Commonwealth of Kentucky and encourage others to pursue similarly ambitious endeavors. I think the way that we accomplished both of those is we get into schools. I talk about this earlier but if this thing has truly succeeded, first and foremost it’s made the entrepreneurs that are in it to feel great and know that they are admired and revered. So we are going to reach out to the publications of all their hometowns that are mentioned in the book and say, “Ashlyn Kentucky, you know Jim Host talked about growing up here. You know this book is coming out, you’re talked about in it,” and we want to make sure we mail them. All of the press that each of these guys gets in publications that they grew up getting dropped on their doorstep and that type of thing. And then the second half of that is again, inspiring others to do the same. And making sure others are just aware. So my goal would be that there is a Kentucky business history class, kind of curriculum, that is in the schools. I’d probably say you could do one for middle schoolers, one for high school and then one for college. I don’t know exactly how that looks, as far as the book playing into it. But you could see there being lots of supplementary materials around them, worksheets and activities that help drive home some of the lessons that are taught in this book because that’s really how you change the culture. Change the conversations that I want kids to be like, “Oh yeah, I know that the business professors from Harvard told John Y. Brown that they didn’t have anything to add. I learned that from school, everybody learned that in school.”

[0:29:17] Charlie Hoehn: Yeah, that’s great and I usually like to challenge listeners to do something related to the book. But I think it probably makes sense to ask listeners if you know people in the education world in Kentucky, to reach out to you right?

[0:29:40] Luke Murray: Yeah, shoot. I am not really worried about it with the moment. We are again just focusing on a launch and making these entrepreneurs feel special by showing them that the book had a good initial receiving first with Amazon then with traditional press. But phase three is yeah, we would be reaching out to teachers but I would much prefer teachers talk to us. So we’ve got a coding school here at Awesome Links. So we are starting to reach out in that respect also. So this is honestly, we are going to take some of our in-roads and just say, “Oh yeah, we also have entrepreneur teaching content business history content.” But yeah, if we could get something from our listeners, I guess if that is the question then obviously my challenge to the listeners is to pursue what your passionate about. And look around because there might be people you didn’t realize were around you doing things that were more impressive than you thought were possible in your tiny little situation in life. But the more specific one that would benefit us that would be yeah, if you know a teacher in Kentucky or the minister of education, I don’t know, those state folks, you know? To say, “Hey this should be a part of our core competency or our core curriculum you know?”

[0:30:47] Charlie Hoehn: You know how you can get in touch with those people Luke? Is you can send them a letter and say they’ve been inducted into The Hall of Fame.

[0:30:55] Luke Murray: That’s exactly right. “Congratulations! You are in the Education Of Kentucky Hall of Fame of The World and there is going to be a $4 plaque with your name on it.”

[0:31:07] Charlie Hoehn: It would be incredible if every Hall of Fame you created required creating another Hall of Fame to get to. It’s this weird pyramid scheme of Hall of Fame’s.

[0:31:19] Luke Murray: Oh man, just all the way with. It’s turtles all the way down Charlie. Turtles all the way down.

[0:31:24] Charlie Hoehn: Well let’s see, how can our listeners get in touch with you if they think they can help? And this is something I am also curious about, is what if somebody is listening and they’re like, “I want the Idaho Hall of Fame for Entrepreneurs. I want to work with Luke and figure out how he did this and get this going in my state.”

[0:31:45] Luke Murray: Yeah, that’s a great question. Honestly I don’t have this email address yet but I guess you can probably cut that out of the podcast. They can email luke@entrepreneurhalloffame.com or luke@entrepreneurhof.com Actually I don’t have this email address yet but I think I can in the next 10 seconds. Yeah, I don’t ever get entrepreneurhof.com so yeah I will hook these people up. Yeah Charlie, that’s a great question, they can just email me at luke@entrepreneurhof.com yeah.

[0:32:24] Charlie Hoehn: Excellent, yeah I’m definitely not going to edit that out because I think that’s funny that you are going to purchase and get a hold of that email. I think that’s great.

[0:32:34] Luke Murray: Well I mean you’ve just got to log into the dream house real quick. It should take like two seconds so yeah by the time this airs I guess the world will be able to send stuff to luke@entrepreneurhof.com, yeah.

[0:32:45] Charlie Hoehn: Excellent and I think this is a truly such a nice good thing that you are doing and I really hope it has the ripple effects that you want it to have. So I truly do encourage anybody who listens to this to give us some thought to maybe you know some people in Kentucky. Maybe you could send this episode to them and maybe you could ask them, “Hey do you know anybody that this Luke Murray guy should talk to?” And they might have a connection. So I think this is an important thing, so I hope it works out Luke and thanks so much for being on the show.

[0:33:25] Luke Murray: It was great time Charlie. Thank you so much for having me.

[0:33:29] Charlie Hoehn: Many thanks to Luke Murray for being on the show. You can buy his book, Unbridled Spirit on amazon.com. Thanks again for listening to Author Hour, enlightening conversations about books with the authors who wrote them. We’ll see you next time.