Steve Sims: Bluefishing

Transcript

[0:00:33] Charlie Hoehn: You’re listening to Author Hour, enlightening conversations about books with the authors who wrote them. I’m Charlie Hoehn. Today’s episode is with Steve Sims, author of Bluefishing. For the past 20 years, Steve has been running a luxury travel and lifestyle concierge for the rich and famous. His job is to make the impossible possible. So he can make his client’s wildest dreams come true. He’s like a modern-day Wizard of Oz. In this episode, Steve reveals how your company can break down any obstacle, accomplish unbelievable feats and turn your customer’s dreams into a reality. Now, here is our conversation with Steve Sims. I was just laughing, thinking of you literally knocking down doors when you were a kid because I could see you doing that.

[0:02:53] Steve Sims: Yeah, I just couldn’t understand why, I was just – I was very fortunate as a young boy and even now, not to have been too highly educated. I find a lot of people are so educated that they actually get why they have their own potential because they overanalyze things.

[0:03:09] Charlie Hoehn: What ultimately led you to starting this company, did you have a series of missteps or false starts before you landed upon Blue Fish? Tell me a story of the first time you realized, “Wow, I’ve actually built something here.”

[0:06:36] Steve Sims: Here’s the stupidity behind it. I for about the first to four to five years of having Blue Fish as a connector, community kind of company, I won’t say concierge, I wasn’t that then. I was still going to banks and stock broking firms applying for a job. It was actually my wife that said, “You’re doing all of this but you’re charging people to get them into the things and to make things happen.” “This is our bank account, you’ve already got something here and it was her bringing in the bank account.” I remember, I was sitting in the back kitchen, she walks in with a paper and lays down our bank account and goes, “You’re trying to hustle for a job in a bank, you’ve already got one should you maybe pay attention to that?” That was in like about 97 and I was like, “Wow, who’s going to pay me to get things done and she went, they already do. You’ve been doing this since ‘92, ‘93. You know, you’ve already built up, you’ve already got a couple of hundred people that ask you to go to Monaco, ask you to go to New York.” “You’ve already got it.” Then we started kind of trying to pay attention to it and of course, like all entrepreneurs, the second you try to turn something that you naturally do into a business, you screw it up in every possible way and we did though. We had the password Blue Fish to get into one of our parties and it kind of stuck. We would have people come up – we would send people passwords to get in, we’d still charge them, but we would say, “Look, the password is, name two of the Teletubbies or finish this sentence, one fish, two fish, red fish.” If someone came up to the door and they weren’t cool enough, humble enough to just repeat this password, we wouldn’t let them in. Before we knew it, four years later, we have people walking up to the door going, “Blue Fish.” “In you go, enjoy the night.” It was that kind of thing and if the guy turned up and went, “I don’t know what the password is, let me in.” We would say “Sorry mate, no party here for you,” and we’ll turn them away. As soon as we decided to make it our business, we even dropped that name, we tried to find something that was more precautious, more elaborate. Basically, that lasted out six months and we opened up a company called Blue Fish.

[0:09:06] Charlie Hoehn: Yeah.

[0:09:08] Steve Sims: It was very funny that we did everything wrong that any of your listeners are thinking of. There’s nothing that you can throw at me, whether it be accounting, cloud services, exchange services, NDA, none compete, every possible thing I’ve learned, I’ve learned from screwing up first.

[0:09:27] Charlie Hoehn: That’s the best way to learn and it is a great name. Right.

[0:09:33] Steve Sims: It’s a great name because it doesn’t actually mean anything. We actually had a blank slate that we could associate the meaning to. And it’s now a book. We’ve been able to build meaning into a word that meant nothing.

[0:09:49] Charlie Hoehn: Yeah, how long has your business been around now?

[0:09:52] Steve Sims: 23, 24 years.

[0:09:54] Charlie Hoehn: Wow, that’s amazing. Yeah, couldn’t do the math Steve and how big did your company get? How many employees do you currently have? What? Yeah.

[0:12:28] Steve Sims: I became an outsource king, I really then, it became almost like an addiction. What could I outsource? That really did save me a lot and I made mistakes on that as well, like you do.

[0:12:40] Charlie Hoehn: Of course.

[0:12:42] Steve Sims: To find a good person on Fiver, you need to have 20 people doing something just to find out one nugget and when you find that one nugget, look after them.

[0:12:50] Charlie Hoehn: Yup. Hold on to him, what is your favorite thing that you’ve outsourced?

[0:12:57] Steve Sims: My favorite thing, purely and simply because of the pain is anything I hate doing. Accounting, software, thanks to any of that, when QuickBooks started going iCloud based. I was over the moon, I was in a rush.

[0:13:10] Charlie Hoehn: It’s so great.

[0:13:10] Steve Sims: To get that thing, yeah. I outsource anything I hate doing but you say, what was the best thing. I actually found articles. If there’s an article that I want to wait on a new hotel or some itinerary or something like that, now, of course, I’m the one that put it together, surely, I’m the best person to write it? I discovered very quickly that the answer was actually no, because I would write as I was hear in my head and it sometimes wouldn’t go down on paper as well, you get a third party person involved that can actually translate what you’re saying and provide it to people to be able to leave articulately and accurately, that’s a godsend. I never looked – I always look to copywriters and I would go, “No, you can’t speak in my tone” and they can’t but when I suddenly look to them as translators to a wider reach, then I start using them effectively. The pains have been accounting and anything I hate handling. The most profitable have been to retain people to do my writing for me.

[0:14:22] Charlie Hoehn: I love it. Let’s shift away from I guess geeking out on outsourcing, which I love to talk about too, delegation is super fun. Let’s talk about your book, Bluefishing: The Art Of Making Things Happen is the subtitle. These are lessons that you’ve learned running this company for 20 plus years and delivering amazing results for your clients which we’ll talk about after the book. But, if you had to pick the one big idea, the unique concept or your favorite story from the book that listeners can remember, what would it be? Or a family member, your wife. Yeah. Wow. Steve, I was not expecting that answer from you to be honest but that alone has made this podcast totally worthwhile for me. Just to relay it back. On a personal level, I remember doing that several years go where I realize like – I need to be super selfish right now, I’ve got too many takers. I’ve got too many people just sucking the life out of me because I’m a giver and I can’t help myself when I give and if people are manipulating, taking advantage of that, it is totally going to wipe me, it’s going to make me sick, it’s going to make me physically ill. So I did the exact same thing except I wasn’t as bold as you because at that time, I was just like, “You know what? I’m just going to cut off communication with all these people and just let them figure it out on their own.” I love that you said that, I really do. It’s something that I think everybody who listens to this is going to be nodding and going, “You know what? Just because that person’s paying me good money doesn’t mean they need to be in my life.” There’s plenty of opportunity out there. There are plenty of good people, you don’t have to deal with these people if you don’t – just realize you have that option. That was one of the stories I told in my writing a while back was the first time I had a girlfriend was in 5th grade and I was miserable, I just hated – I didn’t hate her as a person. I just hated having her as a girlfriend because the dynamic change and she was just exhausting. Then my parents said to me, “You know you can break up with her, right?” I said, “I can do that?” I was just amazed. I think we tend to forget that we can excuse people from our life. I think that’s a beautiful piece of advice, thank you for sharing that.

[0:23:02] Steve Sims: Good.

[0:23:04] Charlie Hoehn: What else is in the book? What else do you want people to really be impacted by? Author Hour is sponsored by Book in a Box. For anyone who has a great idea for a book but doesn’t have the time or patience to sit down and type it out, Book in a Box has created a new way to help you painlessly publish your book. Instead of sitting at a computer and typing for a year, hoping everything works out, Book in a Box takes you through a structured interview process that gets your ideas out of your head and into a book in just a few months. To learn more, head over to Bookinabox.com and fill out the form at the bottom of the page. Don’t let another year go by where you put off writing your book. I love what you just said. I want to talk about a little bit of the name dropping we just had which is amazing but I think what you’re hitting upon here is a mindset that’s really pervasive and I see it in authors. What really stood out in what you just said was planting a seed and saying, “Okay grow. Be a full size tree.” I see this all the time with authors marketing their books. They say, “Okay so this is my first book, I don’t have any platform but I would like this and my goals for the book are to sell a million copies in the first three years, to hit the bestseller list isn’t important to me but boy, it sure would be nice to hit number one in the New York Times. I just really love to be speaking three to four times a month, paid gigs. Can you do that with my book?” and it’s insane. There’s no author, there are very few established authors I would say, “Yeah you can make all of those work,” you know?

[0:29:25] Steve Sims: And to start breeding your unicorns. You missed out too from reaching for the stars.

[0:29:30] Charlie Hoehn: Yeah, I forgot the unicorns right.

[0:29:33] Steve Sims: Yeah, exactly. We might as well go all out.

[0:29:35] Charlie Hoehn: Yeah, lasso the moon and bring it down? Yeah, no problem.

[0:29:39] Steve Sims: Yeah.

[0:29:40] Charlie Hoehn: Well I will tell them who you need to talk to is Steve Sims and he’ll get it done for you because I can’t do that and neither can you. I don’t quite know where that mindset comes from but I think what you said is exactly right which is this is a seed and this grows over the years with nurturing, with caring, with giving it all the elements that it needs and you don’t know what fruit it’s going to bear and when. You can just keep doing the process of being a good person to them and building a great healthy friendship. So I love what you said and I think it applies across the board to books, to businesses, everything. So let’s talk about Elon Musk and Elton John and the Oscars and the Vatican. So let’s get into the transformations. I know you told the Vatican, you told the Michelangelo story. Talk to us how do you what you do because I know there are companies out there that are going to want this type of information. Like how did they build a luxury service type of brand the way that you’ve done? What of your DNA can you impart? What of your wisdom can you share on how to get in touch with people like Elon Musk and Elton John?

[0:31:09] Steve Sims: I think the first thing you’ve got to do and quite openly anyone can do what I do. I wanted to hold on to it and protect the secret source and all that kind of stuff but the simple practice is that –

[0:31:22] Charlie Hoehn: Well hold on Steve, do you really believe that? Because you are super outgoing, you’re very affable, people like you quickly, you’ve got charisma, do you really think anybody can do what you do? Do you honestly believe that?

[0:31:35] Steve Sims: I hand on heart believe that’s the case because I have one element which you’ve just used, in other words, I’m transparent. So if you look at me, we’ve met each other a few times now and we’ve been in the same room as each other, other times you’ve never seen me walking around with a $40,000 watch talking about my Ferrari collection trying to impress anyone. In fact quite the opposite, nine times out of ten I don’t wear a watch and I am always in a black t-shirt and jeans. There is nothing about me that is impossible to misunderstand. I am me, I do this, if you want me to do this, you ask me, you pay me, you get through the filter and I make it happen. I think it’s that transparency that is the key. Once you’ve got the credibility both of those things make you – I shouldn’t use this word but to a point invincible, as long as they can be maintained. But when people first meet me, you mentioned all of those lovely words and I very much appreciate it. But let me give you some different words okay? I am none and although I am big and ugly, I don’t intimidate because I will converse with you. There is no intimidation when you talk to me. You are not feeling as though there’s a challenge. We are not trying to outdo each other as to who’s the better writer, who’s more attractive, who’s got the bigger watch, there is none of those efforts from me. So when you meet me, I’m very easy to communicate with because there is no threat or challenge.

[0:33:21] Charlie Hoehn: How do people let their guard down?

[0:33:25] Steve Sims: That’s the tough one. You know that is probably the toughest thing and I had this lesson. You mentioned to me before about what has gone wrong? There was a point in my career when I started the money was flowing in, the phone calls that I was making to countries and government and people, they just couldn’t believe I was calling that I went, “Oh I can’t be the guy turning up on a motor bike wearing black t-shirt and jeans. I’d better change.” I literary went out and bought a Ferrari and I started wearing suits because I thought this is the man I should be to do what I’m doing and do you know what happened? I got the wrong clients and I started losing relationships because now it wasn’t quite clear. Let’s say you wanted a plumber. The plumber turns up at the door, knocks on the door, the door opens, there is a guy there in a three-piece suit that’s just turned up on a Ferrari. Do you trust he’s your plumber? Now take another one, you need someone to plan your annuity or you need someone to handle the lottery you just won. You open up the front door, there is a guy there with his crack showing out of his jeans and his truck in the background. Do you trust that guy to look after your money? You see we do have a very primitive instinct to do two things and one of them is terrible. One, we judge the book by the cover. But in doing that judging, in doing that kind of fight or flight kind of response, we try to quickly analyze the person in front of us to go, “Does this make sense? Does this compute with me?” Now if I’m there, those examples I gave you were very obvious examples but the fact is if you are in a networking event and you’re talking to someone, you want to quickly ascertain, “Is this person trying to get something for me? Is this person safe? Should I be cautious about this person?” That’s our primitive mentality, “Should I be aware of this person? Does this person carry any danger for me?” That’s what we do. Without realizing that’s what we do when we meet someone. Now, if you can’t quite clearly understand that person, is there something about that person? Again, think of me black t-shirt and jeans but now I am wearing a suit. Now I am wearing an expensive watch. Now I am trying to impress you. You’re not getting Steve Sims. You are getting the persona I am trying to create but that persona is not quite natural and all of sudden your gut instinct is, “I can’t get a grasp of this target in front of me. I can’t fully compute this person. There’s a few things and oh yeah, he looks rich but hang on a minute, it’s not who he is.” Do you know what happens? You hit the flight button. You actually don’t do business with me because of that and I lost a lot of people because I wasn’t being true to me. Now when I walk into an environment, I walk in and this is the beauty thing, with no effort whatsoever to be who I am. I walk in and I go, “Hey Charlie, how are you doing? I’m Steve. Yeah, I am going up on the stage. I’m actually scared about getting up on that stage.” I am completely transparent and let’s be honest, you do far more speeches than me, okay? But I would still say that most people walk on that stage apprehensive, nervous, how is this going to go, double question. No matter how times you do it, that’s what keeps you on your toes and you go up to someone and you go, “Oh I did this last week. It scared the pants out of me.” You’d get it but they’d go, “Oh no I have done that loads of times. I never get scared.” “Well that’s a shame isn’t it?”

[0:37:25] Charlie Hoehn: You lost your edge.

[0:37:26] Steve Sims: You lost your edge. So I meet a lot of luxury people and this is why I’ve been able to do with some of my personal branding stuff, the first thing they do is, “Oh I want to appeal to affluent people”, that makes sense because poor people don’t buy stuff, okay? That’s harsh, that’s horrible, oh nasty person Steve. If you’ve got a $100,000 car, you need someone who can afford a $100,000 car, alright? That’s the first thing. You want to make sure it’s a comfortable environment that there is an experience they get in buying. Look at Tiffany, the little blue box, they created that same experience. You don’t know whether or not someone has got a $1 million ring or a key ring in that blue box. The experience is the same that’s why people prefer to go into Tiffany rather than buy a Tiffany online. It’s the packaging, it’s the experience. So you’ve got to create that but where people go wrong is that they try to create a precautious attitude. Do you remember in Pretty Woman, the woman who walked into the shop and no one wanted to serve her? Do you remember that part in the movie?

[0:38:33] Charlie Hoehn: This is one of the few movies I have not seen, so no.

[0:38:36] Steve Sims: Well there is a lot of people out there that I’m sure have seen it. In the old days, now it has changed a lot now but there’s a timeframe and some people still do it now, they try to become someone that they’re not and so when you walk into an art gallery, you expect to see the snobby beautiful elegant stick insect of a woman that has never eaten in her life that looks down on her nose to you as she introduces you to an artist that you can’t bloody spell. But it’s much more refreshing if you walk in there and there’s someone in there that goes, “Hi welcome. We’ve got a lot of artist here. Some of them are well-known, some of them are not but if I can introduce you to any of these then hey, just give me a wave. If not, I will let you wander around and let’s just see what you like.” Now that’s a lot more approachable. There’s no fear there. There is nothing worse than going in there and someone going, “Oh do you know this artist?” That’s a challenge and all of a sudden, you’re on guard. So I know it’s a lot of luxury brands without realizing it, challenge their audience rather than engage and communicate and welcome.

[0:39:50] Charlie Hoehn: So can you give an example of a brand that comes to mind for that? I mean I know personally when I was picking out wedding rings, I hated the process. I hated it so much because of what you are talking about right now. What’s a brand that you would go in and you would say, “This is the one thing you need to switch about making the environment more approachable.” What’s that brand and what would you tell them?

[0:40:19] Steve Sims: Well I can give you one just to quickly put into your perspective. Virgin Airways British Airlines. Now British Airlines is always, “You know we are England’s choice” it was always very precocious. It was always very royal. Richard Branson turned up without ties, stood out the window and waved to everyone with a bunch of sexy air hostesses and went, “Hey we are going to America. Fly Virgin because we’re cool.” Everyone went with Virgin because they could relate or thought they could relate to the cool dude that never wears a tie. British Airways tried to outlast that by staying precocious end up beaten up because of it. If you look at another brand and of course as times gone on, a lot of brands have changed but people look at Jet Blue now as a luxury brand. They look at middle class as true luxury. Another luxury brand and in the old days if you wanted luxury, you have to spend 10 grand for it. Nowadays, I can give you a luxury brand that’s about $500 or less. It’s called Apple. Apple is a luxury brand and so if you look at a car company, Ferrari is precocious but you wouldn’t feel out of your depth about going to a Porsche dealership because they have got more race history, more race wins than Ferrari but they focus on the engineering and they don’t give you a precocious statute in any of their admins. You buy a Ferrari so you can throw the key ring down the bar and impress the girl. You throw a Porsche down there, you like fine driving. So there is a difference in voice that’s actually happened over the few years. Some companies still haven’t got it. There is still a lot of jewelry companies out there, Harry Winston for argument’s sake. Still incredibly precocious, invites only. You’ve got to be – that brand needs to get in check before it’s a goodnight brand.

[0:42:26] Charlie Hoehn: When would it makes sense for you to say, “Stay precocious. That is your brand and it’s working”?

[0:42:33] Steve Sims: I think that you should stay precautious when the world goes back to being precautious. What happened with the world now? The world has moved on, we’re instant gratification now.

[0:42:43] Charlie Hoehn: Yeah, so stick with the times.

[0:42:47] Steve Sims: Yeah get with the times or quite similarly say goodnight.

[0:42:49] Charlie Hoehn: Yeah, that’s great.

[0:42:51] Steve Sims: I don’t think – you see you think and you look at all the richest people in the planet now and I don’t know if this percentage has not being calculated but I don’t think it’s far off. Over half of the riches people in the world are self-made. They know what it’s like to talk to a real person.

[0:43:13] Charlie Hoehn: And they’ve driven pickups.

[0:43:16] Steve Sims: Bingo. They know what it’s like to have missed a mortgage date. They know what it’s like to go to a restaurant and look at the prices before you look at the meals. They know what that feels like and so when they meet someone, there’s trying to talk down to them or worst, try talking up to them, you know try to, “Oh it’s such a pleasure to meet you sir,” bear in mind the riches people are rich because there is one thing that they can do incredibly well. They found it and they used it. The rest of the stuff they get other people to do and probably, if you want an example of that, you haven’t asked for him but ask your listeners how much HTML code could Steve Jobs write?

[0:44:06] Charlie Hoehn: Not a whole lot.

[0:44:08] Steve Sims: It’s a known fact, he couldn’t write any. You know the founder of King Co. couldn’t write and read yet he owned the biggest industry. The bottom line of it is they found one element that worked and the rest of it, they got someone else to do.

[0:44:24] Charlie Hoehn: Love that. So Steve, we are coming up on our time, are there any other stories that you want to share before I ask our final questions?

[0:44:37] Steve Sims: Yeah, there is one that I think is very important. Everyone always comes to me and goes, “Oh what’s the most expensive, what’s the most dynamic, what the most incredible?” but the second that anyone says to me, “What’s the most impactful thing you have ever done for a client?” There is one story that comes up every single time. I had a client, I have a client and I am pleased to say I still have a client for about 10 to 12 years we’ve always done something wonderful for his anniversary. We hit the 20th anniversary, so I have known him halfway through their married life, and we hit the 20 which was a big symbolic year. The 20, 25, 30 goes all big trigger years and he says to me, “Oh it’s the 20th.” Now the year before, we had flown them on a private jet, I wouldn’t say exactly where but in the Chicago area into Paris for dinner for that night and then back again. One night in Paris, okay? We had done cocktails in a diamond vault in New York. So every year, we had done something that was 50, 100, 150, quarter of a million dollars, half a million dollars. Every year a bit expensive, every single year and this year, the word they came out to me was like, “This is the 20th. It needs to be big. It needs to be bold. It needs to be incredible. It needs to be impactful.” And it was that last word that suddenly twisted my whole perspective and I went, “Okay talk to me about the first time you met her.” And he started telling me the story about how he had stalked her around the college campus, knew where she used to come out at lunch, borrowed his mum’s car and tartan rug that is like a tire and picnic rug, okay? It was a British term and he’s British, so he had this tartan mug, his mum’s hamper, some sandwiches from the local store and a bottle of cheap champagne with plastic cups and he had a boom box with romantic music and when she came out of college, he came out of his car and he was like, “Care to join me for lunch?” This is a college kid doing it and trying to flirt with his want to be girlfriend and she fell for it. So this year and luckily one of the pictures from his family was of them when they used to go out and they had the car rug. So we knew the design and colors of the car rug. So we actually replicated the car rug, that was easy enough to buy, got a hamper, better sandwiches, better bottle of champagne and then we had to find a boom box to complete the thing. We went through three boom boxes to find what that actually worked and then you’re going to love this, how the hell could we record any music onto that thing called a cassette because none of the outputs we had now worked.

[0:47:33] Charlie Hoehn: I know.

[0:47:33] Steve Sims: So we had to get a friend – yeah, I mean that was the biggest thing that we had to Google. We were like, “Where do you plug in the MP3 socket?” So the dark socket or the HTMI and they didn’t have any converters because this stuff was dinosaur. We got someone to do the cassette and that whole thing cost even without commission costs less than $2,000 and when she went off in the car, he send her off in a car, she didn’t know where she was going. She came around the corner of this park and there he was sitting on this rug with a glass, she stepped out of that car and I well up, I was behind the tree and I saw this, when she stepped out of that car she wept. Now she had a half a million dollars to fly to Paris but this one day, they went back to when they were in their teens and she just balled her eyes out. Absolutely that was the most impactful. So, it ain’t the money. It’s the thought that makes it impactful or not.

[0:48:42] Charlie Hoehn: That was so beautiful. I love stories like that and I was just grinning like an idiot while you are telling it so that was really special. Thanks Steve.

[0:48:52] Steve Sims: Yeah, I think good job that we’re on audio only. I am starting to tear up again. I have never seen anyone cry so much and it’s her. I was standing behind the tree going, “I am not crying. I’ve got allergies.”

[0:49:03] Charlie Hoehn: Yeah, I mean that’s what makes your job so fun is you’ve got to chase that forever, you know?

[0:49:10] Steve Sims: Yeah, I don’t know I would do that yes.

[0:49:12] Charlie Hoehn: That’s why I love giving gifts for that reason as well as you – when you hit upon those special moments where they can see the thought that you have put into it, there is no better feeling. It’s wonderful. So Steve, can you give our listeners a challenge? What is one thing they can do this week that ties into your book that can change their life?

[0:49:40] Steve Sims: Alright, between the hours of 9:00 and 12:00 your email is dead. You can read them but you cannot respond to them. You’ve now got to find other ways to respond to the client. Now this could be a letter, it could be, “I read this book, finished it, stuck it in the post and wanted to send it to you.” It could be an SMS video message, it could be an audio message. Try any other way just for half a day and you’ll be amazed at how much communication grows you’d get out of a different format of communicating. You think just because you send an email you’re talking with someone? You’re not. You are yelling messages backwards and forwards. So just for one day, from nine until 12 just pretend it doesn’t exists and if someone sends you an email, pick up the phone or text them with a video of you going, “Hey I got your email but I’m travelling at the moment. I wanted to just respond. I really like what you are talking about but can we talk about it over the phone to get a bit more depth and context in it?” Try that. Just for those hours you’ll speak to less people because emails are real fast but you will give so much more depth and growth in a relationship that those people suddenly become more loyal to you and you are building up that thing that you don’t actually have in the moment, a relationship with that person.

[0:51:05] Charlie Hoehn: I agree 100% and this is actually the way that I impressed my wife after our first date. After our first date, the next day I sent her an audio message saying I wanted to see her again and she was so taken by that. It made such an impact and obviously the rest is history but I fully agree with you, that’s wonderful. So how can our listeners connect with you and follow your journey?

[0:51:37] Steve Sims: So I’m on stevedsims.com. I’m also on The Blue Fish which is the concierge and I’m all over Facebook and Instagram and all that kind of stuff @stevedsims or Bluefish Group. If you want the book it’s on the usual suspects of Barnes & Noble, Books a Million and Amazon and everywhere else.

[0:51:59] Charlie Hoehn: Awesome, this was great. Thank you so much Steve.

[0:52:02] Steve Sims: It’s been a pleasure, thanks Charlie.

[0:52:07] Charlie Hoehn: Many thanks to Steve Sims for being on the show. You can buy his book, Bluefishing, on amazon.com. Thanks again for listening to Author Hour, enlightening conversations about book with the authors who wrote them. We’ll see you next time.